Lead Generation Packages
Lead Generation Packages
Marketing Insights
Why Backlinks Matter for Law Firm SEO
by Nancy Lippincott
The key ingredient to a law firm's online search visibility could lie within backlinks, a driving factor in the industry's efforts to build an SEO-based future.
Compare Plans
| Take advantage of this exclusive offer now! | Essentials | Advanced | Premier | ||
|---|---|---|---|---|---|
| Award Badge | |||||
| Online Profile | |||||
| Backlinks to website/lawyer bio page | |||||
| Visibility on Best Lawyers Website | |||||
| Client Testimonials | |||||
| Content Sharing | Up to 5 | Up to 12 | |||
| SEO Audit | |||||
| Social Media Tool Kit | |||||
| Content Development | |||||
Let’s connect to get started! | |||||
Establish credibility with your clients with a personalized Best Lawyers Award Badge. Anyone can claim to be the best at what they do, but the Best Lawyers Badge is a trusted, peer-verified credential of excellence that will set you apart at first glance.
The recognition received by showcasing your Award Badge will help separate you from your competitors in your marketing materials. Your Award Badge will establish trust with potential clients and Google's algorithms, improving your SEO.
- Use on your firm website and your bio page
- Embedding in your email signature
- Promotion on all your social media channels
- Print advertising in firm brochures, client communications and publications
- Use in client proposals to help you stand out.
Interested in TV or Billboard licensing? Let's talk!
Did you know that 92% of consumers search online directories to find local businesses, while 80% trust online directories as much as personal referrals?
If you're not visible on bestlawyers.com*, you might be losing business to your competitors. Visit our "Find a Lawyer" page and select your practice area(s) to view other recognized lawyers in your area who have profiles with Best Lawyers.
Gain valuable backlinks: External links, also known as backlinks, pointing to your firm's website are seen as votes of confidence by Google. Backlinks from your Best Lawyers profile to your firm’s website and attorney bio pages demonstrates your authority to search engines and will increase your chances of becoming visible in an online search.
- Full contact information on your firm office and locations
- Attorney bios and bar admissions
- Case history
- Awards and recognitions
- Links to social media channels
*All recognized lawyers are listed in Best Lawyers’ annual publications that release throughout the year, however, to appear on the Best Lawyers website and promote your recognition with backlinking to BestLawyers.com, your profile needs to be activated.
Discover the secret to a stellar online reputation—it's not just about flaunting your know-how; it's about crafting trust over the competition. Client testimonials aren't merely endorsements; they're powerful marketing assets that influence your potential clients, demonstrating the personalized service that sets your practice apart.
In this digital era, where a staggering 98% of people seek out online reviews as their compass, it's clear that client testimonials are more than mere words. They are an indicator of credibility. Client testimonials are strategically integrated into your Best Lawyers profile. With your review and approval, these authentic soundbites of client satisfaction become a dynamic lever, lifting your standing in search engine rankings to unparalleled heights.
Make every client success story count—transform it into the driving force behind your practice's success.
Gain trust by publishing content on the Best Lawyers website. While it's important for SEO to feature content on your firm's website, the importance of sharing your external media coverage should not be overlooked. According to a leading industry survey, 65% of respondents said they give more credence to content from third-party sources vs content on a firm's own website.
- Share links to existing videos and your hard-earned media coverage
- Author articles on your Best Lawyers profile to position your expertise on the most trusted source of legal rankings in the industry.
- Build backlinks to your firm's website to enhance your search engine performance
The more content, articles and client reviews that you share on bestlawyers.com, the stronger your presence throughout a client’s search journey.
- Receive a detailed analysis of your website bio page and measure its digital performance online.
- Enhance your visibility through personalized recommendations to improve SEO; our technical audit will take a detailed look at your on-page and off-page optimization, providing you with a roadmap to improve your search engine positioning and reach more clients.
- Master your SEO strategy to gain a competitive advantage and increase client conversion rates.
- Discover your bio page website SEO score: our analysis provides site speed analytics, keyword rankings review and social media checks.
- Compare your website with up to three competitors to learn how to capture more leads for your practice.
- Options to execute on actionable fixes to create a mobile friendly environment, improve site speed, identify user experience bottlenecks and ensure your website is indexable for search engines to easily identify.
No time to create quality, authoritative content? No problem. Best Lawyers knows legal content, and we can deploy our award-winning Best Lawyers Lead Generation team to make your trusted thought leadership outshine the rest.
Content marketing is one of the most cost-effective digital marketing strategies that builds your trust and credibility with clients. Content aimed to attract business for your practice should answer your clients' questions and build trust. In fact, in a recent study, 65% of consumers immediately view a brand as trustworthy after reading or viewing a piece of helpful content.
- Two 750-word articles promoting your practice and expertise, optimized for SEO and online performance
- Two 60-second animated videos great for boosting engagement on your website and social
A digital marketing strategy cannot be complete without social media.
Social media is a powerful tool to build your personal brand, grow your professional network and raise awareness of your Best Lawyers recognition and expertise. To be successful on any social platform, you must consistently post quality content with scroll-stopping visuals. Our customized templates, created for you by our design team, offer a cost-effective solution to ensure your social media posts are an engaging, brand-building initiative.