Insight

WATCH: Corporations Question: Is Our Brand Racist?

Two thought leaders join the CEO of Best Lawyers to discuss the legal considerations major brands and sports franchises are facing as pressure mounts to eliminate culturally insensitive mascots, names and brand identities.

Ending Racist Branding
Best Lawyers

Best Lawyers

August 6, 2020 08:00 AM

When George Floyd was killed during an arrest on May 25, 2020, protests erupted throughout the world. Many companies expressed their support and released statements of solidarity with the Black Lives Matter movement. Some businesses decided to rebrand their products and brands for being culturally insensitive.

Phillip Greer, CEO of Best Lawyers, moderates a panel of two thought leaders to discuss what it means for the community as major brands and sports franchises decide to rebrand culturally insensitive mascots, names, and brand identities.


To be notified of the latest Discussion Panels, and other news from Best Lawyers, subscribe to our Legal Insights Newsletter.

Marc Johnson
Managing Director of APCO Worldwide's New York office and Global Digital Practice Lead

Marc Johnson helps clients accomplish their strategic objectives through digital tactics and methods. He has extensive experience in managing highly technical projects and helping clients build custom online applications that achieve specific goals and objectives. He has created winning strategies that drive specific business goals for numerous consumer and association brands. In addition, Marc has helped these consumer clients with brand positioning and crisis management through social media platforms, which has forged brand equity growth at an accelerated rate.

Michael A. Kahn
Senior Counsel, Capes Sokol
St. Louis, MO

Recognized by Best Lawyers in First Amendment Law since the 10th Edition, Media Law since the 15th Edition, Litigation - First Amendment since the 17th Edition, Litigation - Intellectual Property since the 9th Edition, Entertainment Law - Motion Pictures and Television since the 14th Edition, Entertainment Law - Music since the 14th Edition and Copyright Law since the 17th Edition.
The 2012, 2014, 2018 and 2020 Copyright Law and 2013 Litigation - Intellectual Property and 2015 Litigation - First Amendment "Lawyer of the Year" in St. Louis,

Michael Kahn concentrates his practice in copyright, trademark, First Amendment and media law, including libel and privacy rights. He is a widely recognized trial lawyer in the area of general commercial litigation and regularly advises clients on a range of intellectual property matters. A veteran of numerous jury trials, Mike has handled lawsuits and arbitrations in various venues across the nation. He has served as a court-appointed mediator in a variety of intellectual property lawsuits, including copyright, trademark, patent, and libel cases. He has negotiated intellectual property licenses with professional sports leagues, publishers, musicians, and others.

Headline Image: JUANMONINO / ISTOCK

Related Articles

Activism In Action


by John Ettorre

From action to “Action!,” Jeffery Robinson’s Who We Are project and new documentary chronicle his efforts to expose, confront and put a stop to the country’s long history of anti-Black racism.

Jeffery Robinson’s Fight Against Racism

WATCH: Supreme Court Decisions on Reproductive Rights


by Best Lawyers

Two thought leaders join the CEO of Best Lawyers to discuss two Supreme Court rulings impacting reproductive rights and the overall state of those rights.

Panel: SCOTUS 2020 Reproductive Rights Ruling

WATCH: Supreme Court Rules DACA Stays


by Best Lawyers

Three immigration law attorneys join the CEO of Best Lawyers to discuss the Supreme Court's decision to block the Trump administration's effort to stop the DACA program.

Panel: DACA SCOTUS Ruling

WATCH: A Landmark Win for LGBTQ Rights


by Best Lawyers

Two top employment attorneys join the CEO of Best Lawyers to discuss the landmark Supreme Court ruling protecting gay and transgender employees.

Panel: LGBTQ SCOTUS Ruling

Scary New World: Social Media Criticism


by Michael A. Kahn

The unrealistic expectation to “govern yourself accordingly” in the new digital age of snap judgements.

Scornful Posts Can Ruin Companies

Trending Articles

2025 Best Lawyers Awards Announced: Honoring Outstanding Legal Professionals Across the U.S.


by Jennifer Verta

Introducing the 31st edition of The Best Lawyers in America and the fifth edition of Best Lawyers: Ones to Watch in America.

Digital map of the United States illuminated by numerous bright lights

Unveiling the 2025 Best Lawyers Awards Canada: Celebrating Legal Excellence


by Jennifer Verta

Presenting the 19th edition of The Best Lawyers in Canada and the 4th edition of Best Lawyers: Ones to Watch in Canada.

Digital map of Canadathis on illuminated by numerous bright lights

Legal Distinction on Display: 15th Edition of The Best Lawyers in France™


by Best Lawyers

The industry’s best lawyers and firms working in France are revealed in the newly released, comprehensive the 15th Edition of The Best Lawyers in France™.

French flag in front of country's outline

Announcing the 13th Edition of Best Lawyers Rankings in the United Kingdom


by Best Lawyers

Best Lawyers is proud to announce the newest edition of legal rankings in the United Kingdom, marking the 13th consecutive edition of awards in the country.

British flag in front of country's outline

Announcing the 16th Edition of the Best Lawyers in Germany Rankings


by Best Lawyers

Best Lawyers announces the 16th edition of The Best Lawyers in Germany™, featuring a unique set of rankings that highlights Germany's top legal talent.

German flag in front of country's outline

Prop 36 California 2024: California’s Path to Stricter Sentencing and Criminal Justice Reform


by Jennifer Verta

Explore how Prop 36 could shape California's sentencing laws and justice reform.

Illustrated Hands Breaking Chains Against a Bright Red Background

Celebrating Excellence in Law: 11th Edition of Best Lawyers in Italy™


by Best Lawyers

Best Lawyers announces the 11th edition of The Best Lawyers in Italy™, which features an elite list of awards showcasing Italy's current legal talent.

Italian flag in front of country's outline

Combating Nuclear Verdicts: Empirically Supported Strategies to Deflate the Effects of Anchoring Bias


by Sloan L. Abernathy

Sometimes a verdict can be the difference between amicability and nuclear level developments. But what is anchoring bias and how can strategy combat this?

Lawyer speaking in courtroom with crowd and judge in the foreground

Things to Do Before a Car Accident Happens to You


by Ellie Shaffer

In a car accident, certain things are beyond the point of no return, while some are well within an individual's control. Here's how to stay legally prepared.

Car dashcam recording street ahead

The Push and Pitfalls of New York’s Attempt to Expand Wrongful Death Recovery


by Elizabeth M. Midgley and V. Christopher Potenza

The New York State Legislature recently went about updating certain wrongful death provisions and how they can be carried out in the future. Here's the latest.

Red tape blocking off a section of street

Tampa Appeals Court ‘Sends Clear Message,” Ensuring School Tax Referendum Stays on Ballot


by Gregory Sirico

Hillsborough County's tax referendum is back on the 2024 ballot, promising $177 million for schools and empowering residents to decide the future of education.

Graduation cap in air surrounded by pencils and money

Find the Best Lawyers for Your Needs


by Jennifer Verta

Discover how Best Lawyers simplifies the attorney search process.

A focused woman with dark hair wearing a green top and beige blazer, working on a tablet in a dimly

Key Developments and Trends in U.S. Commercial Litigation


by Justin Smulison

Whether it's multibillion-dollar water cleanliness verdicts or college athletes vying for the right to compensation, the state of litigation remains strong.

Basketball sits in front of stacks of money

Is Premises Liability the Same as Negligence?


by Jeremy Wilson and Taylor Rodney Marks

In today's age, we are always on the move, often inhabiting spaces we don't own. But what happens when someone else's property injures you or someone you know?

A pair of silhouetted legs falling down a hole with yellow background

Woman on a Mission


by Rebecca Blackwell

Baker Botts partner and intellectual property chair Christa Brown-Sanford discusses how she juggles work, personal life, being a mentor and leadership duties.

Woman in green dress crossing her arms and posing for headshot

Best Lawyers Celebrates Women in the Law: Ninth Edition


by Alliccia Odeyemi

Released in both print and digital form, Best Lawyers Ninth Edition of Women in the Law features stories of inspiring leadership and timely legal issues.

Lawyer in green dress stands with hands on table and cityscape in background