Gregory W. Herbert

Gregory W. Herbert


Greenberg Traurig

Recognized since 2010

Orlando, Florida

Practice Areas

Litigation - Intellectual Property

Litigation - Patent

Media Law

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Lawyer of the Year Badge - 2021 - Litigation - Patent Lawyer of the Year Badge - 2019 - Litigation - Intellectual Property Lawyer of the Year Badge - 2018 - Litigation - Patent Lawyer of the Year Badge - 2016 - Litigation - Patent Lawyer of the Year Badge - 2014 - Litigation - Intellectual Property
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For more than 20 years, Gregory Herbert has litigated and counseled clients in the areas of intellectual property law, media/First Amendment law, Internet law, eCommerce, entertainment law and complex commercial litigation. Greg is board certified as a specialist in Intellectual Property Law by the Florida Bar's Board of Legal Specialization and Education, a distinction held by less than 1% of Florida attorneys. Greg has broad trial experience, jury and non-jury, in state and federal court, having tried multimillion-dollar cases to verdict as lead trial counsel. Greg also has extensive experience representing for-profit higher education institutions in connection with intellectual property and litigation matters. Greg was voted by his peers as "Lawyer of the Year" in the Intellectual Property Litigation practice area in the Orlando market for 2014, as noted in The Best Lawyers in America annual vote.

Prior to joining Greenberg Traurig's Orlando office in 1996, Greg was with a media and IP litigation boutique firm in New York. Greg frequently lectures on media, IP, and Internet law issues, has published several articles on those topics, and has taught Internet law as an Adjunct Professor at the Dwayne O. Andreas School of Law, Barry University. Greg has had two media and IP cases featured on the front page of USA Today as well as other publications.

Location
  • 450 South Orange Avenue, Suite 650
    Orlando, FL 32801
Education
  • Harvard University, J.D., graduated 1990
  • Florida State University, BA, graduated 1986
Bar Admissions
  • Florida, The Florida Bar
  • New York, New York State Bar Association
Affiliations
  • Conklin Center for Multi-Handicapped Blind - Pro Bono Consultation
  • Florida Bar Association, Media Law Committee - Member
  • Harbor House Domestic Violence Shelter (pro bono consultation) - Consultant
  • Harvard Club of Central Florida - Member
  • International Trademark Association (INTA) - Member
  • Media Bloggers Association - Pro Bono Consultation
  • Orange County Bar Ass’n Guardian Ad Litem Program (at least two cases per year) - Member
  • Orange County Bar Association, Intellectual Property Law Committee - Member
  • Winter Park Crew Boosters, Board of Directors, 2013-20 - Board Member

Greenberg Traurig
Headquarters: New York, New York

597 The Best Lawyers in America® awards

284 Best Lawyers: Ones to Watch® in America awards

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Lawyer of the Year Badge - 2021 - Litigation - Patent Lawyer of the Year Badge - 2019 - Litigation - Intellectual Property Lawyer of the Year Badge - 2018 - Litigation - Patent Lawyer of the Year Badge - 2016 - Litigation - Patent Lawyer of the Year Badge - 2014 - Litigation - Intellectual Property
Named "Lawyer of the Year" by Best Lawyers® for:
  • Litigation - Patent, Orlando (2021)
  • Litigation - Intellectual Property, Orlando (2019)
  • Litigation - Patent, Orlando (2018)
  • Litigation - Patent, Orlando (2016)
  • Litigation - Intellectual Property, Orlando (2014)
Recognized in The Best Lawyers in America® 2025 for work in:
  • Litigation - Intellectual Property
  • Litigation - Patent
  • Media Law
Awards:
  • AV Preeminent® 4.9 out of 5
  • The Legal 500 United States, Intellectual Property Litigation - Copyright: National, 2007
  • Law360 "Employment Practice Group of the Year," 2011 & 2013
  • Super Lawyers magazine, Florida Super Lawyers, 2013
Additional Areas of Practice:
  • Commercial Litigation
  • Entertainment Law - Motion Pictures and Television
  • Litigation - First Amendment

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Publications

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