Jürg Simon

Prof. Dr. Jürg Simon is a partner and leading expert in intellectual property and related fields in Switzerland (forensic and non-forensic work), with a particular focus on trademark and privacy law. He has vast experience as counsel in trademark, unfair competition, copyright and patent litigation, as well as in all aspects of commercial transactions involving intellectual property rights (such as licensing, selective distribution, sponsoring and IP securitisation). Before joining Lenz & Staehelin, he was director at the Swiss Intellectual Property Institute and a partner in an IP boutique firm.

Jürg teaches intellectual property law (among other topics) at the University of St. Gallen, the Swiss Intellectual Property Institute, and the Università LUISS Guido Carli in Rome. He has been published on a wide range of intellectual property and competition topics. He is also the past and acting president of two associations n the Swiss dairy industry, and a member of the board of directors of IP-intensive companies.