W. Rob Heroy

W. Rob Heroy


Goodman, Carr, Laughrun, Levine & Greene, PLLC

Recognized since 2022

Charlotte, North Carolina

Practice Areas

Criminal Defense: General Practice

Immigration Law

Lawyer of the Year Badge - 2025 - Immigration Law
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Rob Heroy solves problems. He believes that standing up to the Government provides his clients with the best possible results. He is aggressive and has significant trial experience in state and federal court. He left a prominent Charlotte law firm to join Goodman Carr as a partner in January of 2012. Prior to that, he served as an assistant district attorney in the Mecklenburg County District Attorney's Office. Rob has been the president of the Mecklenburg County Criminal Defense Lawyer's Association for the last 5 years, and is the incoming president of the Mecklenburg County Bar Foundation. He is a life member of the National Association of Criminal Defense Lawyers.

Rob represents clients in criminal matters in state and federal courts. He handles high-stakes criminal matters such as white collar criminal charges and investigations, often involving millions or billions of dollars, large-scale drug trafficking conspiracies, weapons violations, serious assaults, and homicides. He has tried dozens of jury trials and does not shy away from trying a case if it is necessary.

His work frequently involves representing individuals and companies who are the subject of investigations who want to know their legal options and whether steps can be taken early on to protect themselves. In many cases, he has kept his clients from being charged, and their names from ever seeing a news reel.

His cases have been prominently featured in media including the New York Times, the BBC, L.A. Times, MSNBC, CNN, the Charlotte Observer, and others. He was recently recognized in a novel by a nationally recognized journalist for his assistance in contributing to the knowledge of prosecution of organized crime in the Charlotte area. He provided commentary to the BBC for the El Chapo trial, as well as the New York Times.

He is experienced in state and federal criminal appeals, and in post-conviction relief. He has had success overturning decades-long sentences for clients. For example, he obtained reversal of a client’s 35-year sentence based on insufficient evidence of the client’s knowledge of criminal wrongdoing from the N.C Court of Appeals. In 2019, he obtained reversal of a synthetic drug conspiracy conviction based on improper venue. In 2018, he overturned a 50-year murder sentence based on the ineffective assistance of the client’s trial lawyer, and overturned another conviction on direct appeal where the client had not been properly advised of his rights to counsel. He obtained a 100-month sentence reduction on remand for another State client, and obtained a remand for resentencing from the Fourth Circuit for a 2-year reduction for another client. He has scores of other victories where cases have been overturned on appeal or when challenged in post-conviction proceedings.

He has a number of other exciting appellate challenges working their way through the courts including a petition challenging a lawyer's conviction in federal court that is pending with the United States Supreme Court where the Court has asked for additional briefing from the United States Solicitor General.

In this case and dozens of other cases, he is the lawyer that lawyers call when they need assistance, either with criminal charges or investigations or with disciplinary proceedings. He previously taught advanced criminal law at the Charlotte School of Law. He also puts on the annual criminal law CLE for the North Carolina Bar Association. He has received pro bono awards and recognition over the last several years. Outside of the law, he was a finalist in the 2010 World Series of Poker. He is married to Katie Heroy, and they have three little boys, Linus, Arthur, and Leo and love spending time in the North Carolina mountains. He is also the founding member of The Adventure Club, which explores the world and whose members are limited to Rob, Katie, Linus, Arthur, and Leo.

Contact & Links
Location
  • Cameron Brown Building, Suite 602
    301 South McDowell Street
    Charlotte, NC 28204
Education
  • The University of North Carolina at Chapel Hill, J.D., graduated 2006

Goodman, Carr, Laughrun, Levine & Greene, PLLC

Headquarters: Charlotte, North Carolina

1 The Best Lawyers in America® award

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Lawyer of the Year Badge - 2025 - Immigration Law
Named "Lawyer of the Year" by Best Lawyers® for:
  • Immigration Law, Charlotte (2025)
Recognized in The Best Lawyers in America® 2025 for work in:
  • Criminal Defense: General Practice
  • Immigration Law

Publications

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