AUGUSTA, GA, August 18, 2023 - Best Lawyers^®, the oldest and most respected Purely Peer Review^® research and accolades company in the legal profession, announced today that it has completed the acquisition of Good2bSocial^®, a leading digital marketing agency that specializes in serving law firms, legal marketers, lawyers and organizations in the legal industry. The acquisition is an expansion of Best Lawyers’ services and resources to support the needs of legal professionals and law firms in the digital age.

The Good2bSocial acquisition marks another key milestone in Best Lawyers’ evolution and growth strategy. This year, the brand published its Best Law Firms^® rankings independently for the first time in 13 years, launched a complete brand refresh of these rankings and continued its overall regional/global expansion of its rankings’ footprint.

"Bringing Good2bSocial into the Best Lawyers family is another strategic step to provide unmatched service and benefits to our customers in the legal profession," said CEO of Best Lawyers Phillip Greer. "Their team's knowledge, experience and success in legal marketing adds a new layer to our growing portfolio of capabilities and will serve as an invaluable resource to our clients who are looking to grow their practices and set a new bar among their competition."

With the acquisition of Good2bSocial, Best Lawyers expands its digital marketing services and resources to help attorneys and law firms improve their online presence and reach more clients. Good2bSocial's deep expertise in digital marketing strategy, content marketing, social media, search engine optimization and website development will complement Best Lawyers' existing marketing capabilities and help clients surpass their marketing goals.

Good2bSocial's team, led by Guy Alvarez and Kevin Vermeulen, will join Best Lawyers as part of the acquisition. Alvarez and Vermeulen will serve as Executive Vice Presidents of the business unit and will continue to oversee the daily strategy, management and growth of Good2bSocial.

"Kevin and I are excited to join forces with Best Lawyers," said Alvarez. "Our team has always been dedicated to helping law firms improve their online presence and generate more business through digital marketing. With the resources and expertise of Best Lawyers, we will be able to take our services to the next level and help even more firms succeed in today's digital age."

The acquisition is effective immediately, and Good2bSocial will begin operating under the Best Lawyers brand, enabling a more informed, content-focused network that creates additional customer touchpoints and expands engagement with the profession. Clients of both companies can expect a seamless transition and continued high-quality service. In addition, the core of Best Lawyers' transparent Purely Peer Review ranking process will not change and will continue to deliver on the strong foundation that the brand’s customers have come to expect.