Find Lawyers in Illinois, United States for Advertising Law
Practice Area Overview
Companies and individuals involved in the advertising and promotion of products require counsel who keep pace with new developments in the ways advertisers interact with consumers and how those efforts are regulated. Counsel must also understand the risks and potential liability associated with the different types of companies involved in advertising and promotional efforts. Together, these skills give advertising attorneys the ability to tailor advice to their client, no matter what type of advertising or promotion-related activity the client provides.
Advertising law also involves recognizing the important balance between maximizing product sales and minimizing legal risk. Legal advice on advertising claims and promotional strategies should be practical and allow clients to make informed business and legal decisions. Creativity also is an important aspect of counseling in this area because advertising attorneys must be able to recognize the many interpretations consumers may infer from advertising claims or business practices and develop innovative solutions to remedy any potential problems those inferences may cause.
Finally, advertising law issues can involve either litigation or enforcement by government regulators. In fact, one can often lead to the other. Advertising attorneys must understand how to manage, and when possible avoid, contesting the same issue on multiple legal fronts. Counsel also should be sensitive to the fact that there are often important strategic differences when dealing with opposing counsel versus a regulatory agency that may play the role of both prosecutor and judge or jury.
Randal M. Shaheen, Partner Venable
Chris Dolan’s clients rely on his practical, business-oriented advice pertaining to trademark and unfair competition litigation, trademark enforcement and trademark counseling matters. His dispute resolution abilities span virtually all phases of trademark and unfair competition cases in federal court, including preliminary injunction actions, bench and jury trials and appellate matters. Chris has handled dozens of complex trademark disputes before the U.S. Patent and Trademark Office&r...
Over the past 25 years, Brian Heidelberger has represented a multitude of the nation’s most revered brands and agencies in the marketing of their products and services. Recognized as Chicago “Lawyer of the Year” in Advertising Law by Best Lawyers and cited by Chambers USA as a “practical solutions-oriented lawyer” and an “expert in the field of advertising,” Brian is sought after by clients for his cutting-edge legal and industry knowledge, responsive...
Nate Hole counsels clients with respect to emerging marketing, technology, and data-related products and services, including issues related to online and digital marketing and assets, privacy and data optimization, social media integrations, mobile apps, Internet of Things and connected devices, e commerce and electronic payments. Nate provides practical solutions and creative counsel to help clients bring new products and services to market, and to leverage data, technology, connectivity and...
Douglas Masters litigates and counsels clients primarily in the areas of intellectual property, advertising and unfair competition. He helps brand owners, sports leagues, athletes and advertisers protect and leverage their branding, marketing and other IP assets. Notably, he has worked with the National Collegiate Athletic Association for nearly 20 years on brand protection strategy, helping strengthen the organization’s ability to support college athletics. Doug has counseled major cor...
Tom’s practice focuses on trademark infringement and false advertising litigation. He has successfully represented some of the world’s most famous brands in federal courts and in the USPTO Trademark Trial and Appeal Board. His career-long focus on Lanham Act matters gives Tom the unique ability to execute efficient and effective strategies to achieve his clients’ objectives. Practicing for more than 25 years, Tom is an internationally recognized partner in BFKN’s Intel...
Gene Zelek is a Partner in the Corporate and Litigation Practice Groups and serves as Co-Leader of Freeborn's Antitrust and Trade Regulation Practice Group. Gene focuses his practice on marketing-related law, applying extensive counseling, transactional and litigation experience on behalf of a wide variety of leading consumer and industrial businesses and consulting firms throughout the world. His areas of emphasis include antitrust, pricing and distribution, as well as branding, licensing, i...
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