Insight

Unlocking an Auto Product Safety Mystery

After a rear-end collision left their two young children with severe head injuries, the Reavis family had many questions and no one to turn to for help.

Frank L. Branson Toyota Payout
Best Lawyers

Best Lawyers

June 12, 2019 11:59 AM

The path to unlocking the mystery began with a call to The Law Offices of Frank L. Branson, a firm known for courtroom prowess, as well as specific expertise in the kind of painstaking multidisciplinary investigations that such cases demand. During the course of his career, firm founder Frank L. Branson has been involved in some of the most important product defect lawsuits in the nation, including landmark litigation involving: the recall of millions of Firestone tires; rollovers of SUV’s including the Jeep CJ series, the Ford Explorer, the Nissan Pathfinder, and others; and issues including roof strength, seat belt design and performance, and most recently, car seat design, testing, and performance.

For Mr. Branson, the Reavis family’s case spoke to his belief in the law and his motivation for opening his trial-focused firm more than three decades ago. “We do this work for one reason,” he says. “Lawyers have a unique ability to help when no one else can and to make the country a safer place. There are many rewards when we do our work the right way, but helping people who have no other hope is what makes me excited to come to work every day.” The Branson team mounted an exhaustive investigation of the seats and safety components in Toyota’s Lexus ES 300 and of Toyota’s knowledge of the dangerousness of the seats. Stonewalled by an army of defense lawyers, Branson’s firm won an important ruling that compelled Toyota to make a corporate representative available to provide testimony regarding the structure, content,– and location of the corporation’s intricate electronic record-keeping systems so that the firm could make every effort to obtain all of the relevant information held by the automaker. Branson also retained experts and had them acquire a “test buck,” equivalent to the vehicle involved in the crash to perform a rigorous series of tests under the same conditions as the crash. Branson had his experts monitor child-sized
crash dummies were used to measure how a crash of this nature would affect children in the back seats. The eye-opening results revealed how the seatbacks were prone to collapse backward upon rear impact, placing backseat occupants in danger of serious injury.

We’re choosy about the cases we accept, and we take each one with the full intention of trying it to a jury.

Jurors in the trial took special note of Branson’s powerful demonstrative evidence. The record verdict of $242 million included $144 million in exemplary damages meant to punish the automaker for failing to fix the design defect or warn the public. It was the No. 3 product defect verdict in the U.S. in 2018, according to VerdictSearch. As a result, Mr. Branson and his trial team received the Product Liability Trial Team of the Year award from the National Trial Lawyers, and Mr. Branson was honored as one of the 50 Most Influential Lawyers in America .

Record verdicts and settlements are nothing new for the Branson firm. There was the catastrophic failure of a thrill ride at the State Fair of Texas and the crash of American Airlines Flight 1420 in Little Rock. Branson represented a Dallas Cowboys Special Teams coach and scout when their backs were broken in the collapse of a Cowboys practice facility. In a lawsuit involving serious injuries involving a collegiate soccer standout, a federal jury ruled for the first time that the Mitsubishi Montero Sport SUV was unsafe, and a Tucson Arizona jury made the same finding as to the Nissan Pathfinder. Mr. Branson’s cross-examination of auto industry executives in the Ford/Firestone litigation has been described as a textbook example of how to prosecute such claims. In addition, Mr. Branson and his firm have secured nationally recognized verdicts and settlements against negligent trucking companies and charter bus operations, airlines, and energy companies, and their work has resulted in commitments from companies to improve the safety of their products and services.

“We’re choosy about the cases we accept, and we take each one with an eye toward trial,” says Mr. Branson. “Opposing counsel quickly understand that we’re serious. I’ve found that that approach really enhances our recovery for clients, whether it’s at trial or at the settlement table.”

At the core of this firm’s work is a conviction that lawyers can make a difference in their clients’ lives through tenacity, experience, and devotion to their cases.

Related Articles

Catastrophic Personal Injury


by Best Lawyers

Trial legend Frank Branson finds success mixing technology and new skills with vast courtroom experience.

Catastrophic Personal Injury

Unwavering Dedication to Clients


by Best Lawyers

Trial attorneys Michael Lyons and Chris Simmons find motivation when the result means everything.

Trial Attorneys at Lyons & Simmons

Dan Sciano Renaissance Lawyer


by Justin Smulison

Tinsman & Sciano recently celebrated 50 years as greater San Antonio’s leading trial law firm for civil litigation and personal injury. Daniel J.T. Sciano obtained judgments for his clients in both Federal and State courthouses in 2021. A trial lawyer with many talents and diverse knowledge of the law.

Tinsman & Sciano Celebrates 50

Engineered for Success


by Justin Smulison

Koskoff’s product-liability leader, Bill Bloss, explains how his group combines legal knowledge with engineering insight for the benefit of their clients—and future consumers as well

Bill Bloss Best Lawyers 2020

A Cohesive Team


by Best Lawyers

How Bentley & More LLP Combined Forces

A Cohesive Team

Media Tips in a High-Profile Case


by Gregory G. Rizio

How an Attorney Can Successfully Work With the Press

Media Tips in a High-Profile Case

A Warrior for Clients


by Best Lawyers

Michael P. Lyons stands up.

Lyons Roaring Through Complex Disputes

E-Scooters: Spontaneous Fun or Serious Danger?


by Linda J. Chalat

Reports of serious injury raise questions over the legality of electric scooters—even as ridership grows.

Are E-Scooters Legal in Colorado?

Safety Tips for Cooking with Grease and Oil


by Jason W. Konvicka

Cooking with oil or grease can result in delicious meals, but there are a number of risks involved.

Cooking Safety

Scarlett Law Group: Mastering TBI Trial Law


by Justin Smulison

Randall H. Scarlett shares successes in traumatic brain injury cases, fueling Scarlett Law Group's growth across Northern California with specialized insights.

Two lawyers, suited, standing in front of law firm sign

One of the Greatest Ever...


by Justin Smulison

Steve Yerrid, a top catastrophic injury lawyer, has secured over 300 verdicts of $1M+ and has been recognized as "Lawyer of the Year" multiple times in Tampa.

Lawyer in blue suit poses in office for headshot

How a New Maryland Bike Safety Law Honors a Client’s Legacy


by Justin Smulison

Four-time Lawyer Of The Year Patrick Regan discusses how a client’s bicycling tragedy led to a result that improved Maryland traffic law to protect riders.

Group of lawyers posing for a photo

IN PARTNERSHIP

Factors That Affect the Value of Personal Injury Settlement in Louisiana


by John W. Redmann

Permanent injuries resulting from an accident can cause lasting physical or economic damage. Louisiana lawyer John W. Redmann dives into the settlement process.

Lawyer out of view holds pen over contract

IN PARTNERSHIP

California Car Accident: How To File a Personal Injury Claim


by Robert T. Simon

Several steps are involved in filing a personal injury claim after a car accident in California. Read this article to learn about your legal rights and options.

Two lawyers meet to go over legal case

IN PARTNERSHIP

Proving Negligence in a South Carolina Personal Injury Case


by Wyche

In South Carolina, as in other states, there are specific elements of negligence that must be established for a successful personal injury claim.

How to Prove Negligence in a South Carolina Personal Injury

IN PARTNERSHIP

How Much Time Do I Have to File a Personal Injury Lawsuit in Kentucky?


by Jay Vaughn

If you or a loved one has suffered due to someone else's actions, depending on the state, personal injury claims could still be a viable legal option.

Hand holding a gavel strikes down bench with people in backdrop

Trending Articles

2025 Best Lawyers Awards Announced: Honoring Outstanding Legal Professionals Across the U.S.


by Jennifer Verta

Introducing the 31st edition of The Best Lawyers in America and the fifth edition of Best Lawyers: Ones to Watch in America.

Digital map of the United States illuminated by numerous bright lights

Unveiling the 2025 Best Lawyers Awards Canada: Celebrating Legal Excellence


by Jennifer Verta

Presenting the 19th edition of The Best Lawyers in Canada and the 4th edition of Best Lawyers: Ones to Watch in Canada.

Digital map of Canadathis on illuminated by numerous bright lights

Legal Distinction on Display: 15th Edition of The Best Lawyers in France™


by Best Lawyers

The industry’s best lawyers and firms working in France are revealed in the newly released, comprehensive the 15th Edition of The Best Lawyers in France™.

French flag in front of country's outline

Announcing the 13th Edition of Best Lawyers Rankings in the United Kingdom


by Best Lawyers

Best Lawyers is proud to announce the newest edition of legal rankings in the United Kingdom, marking the 13th consecutive edition of awards in the country.

British flag in front of country's outline

Announcing the 16th Edition of the Best Lawyers in Germany Rankings


by Best Lawyers

Best Lawyers announces the 16th edition of The Best Lawyers in Germany™, featuring a unique set of rankings that highlights Germany's top legal talent.

German flag in front of country's outline

Prop 36 California 2024: California’s Path to Stricter Sentencing and Criminal Justice Reform


by Jennifer Verta

Explore how Prop 36 could shape California's sentencing laws and justice reform.

Illustrated Hands Breaking Chains Against a Bright Red Background

Celebrating Excellence in Law: 11th Edition of Best Lawyers in Italy™


by Best Lawyers

Best Lawyers announces the 11th edition of The Best Lawyers in Italy™, which features an elite list of awards showcasing Italy's current legal talent.

Italian flag in front of country's outline

Combating Nuclear Verdicts: Empirically Supported Strategies to Deflate the Effects of Anchoring Bias


by Sloan L. Abernathy

Sometimes a verdict can be the difference between amicability and nuclear level developments. But what is anchoring bias and how can strategy combat this?

Lawyer speaking in courtroom with crowd and judge in the foreground

Things to Do Before a Car Accident Happens to You


by Ellie Shaffer

In a car accident, certain things are beyond the point of no return, while some are well within an individual's control. Here's how to stay legally prepared.

Car dashcam recording street ahead

The Push and Pitfalls of New York’s Attempt to Expand Wrongful Death Recovery


by Elizabeth M. Midgley and V. Christopher Potenza

The New York State Legislature recently went about updating certain wrongful death provisions and how they can be carried out in the future. Here's the latest.

Red tape blocking off a section of street

Tampa Appeals Court ‘Sends Clear Message,” Ensuring School Tax Referendum Stays on Ballot


by Gregory Sirico

Hillsborough County's tax referendum is back on the 2024 ballot, promising $177 million for schools and empowering residents to decide the future of education.

Graduation cap in air surrounded by pencils and money

Find the Best Lawyers for Your Needs


by Jennifer Verta

Discover how Best Lawyers simplifies the attorney search process.

A focused woman with dark hair wearing a green top and beige blazer, working on a tablet in a dimly

Key Developments and Trends in U.S. Commercial Litigation


by Justin Smulison

Whether it's multibillion-dollar water cleanliness verdicts or college athletes vying for the right to compensation, the state of litigation remains strong.

Basketball sits in front of stacks of money

Is Premises Liability the Same as Negligence?


by Jeremy Wilson and Taylor Rodney Marks

In today's age, we are always on the move, often inhabiting spaces we don't own. But what happens when someone else's property injures you or someone you know?

A pair of silhouetted legs falling down a hole with yellow background

Woman on a Mission


by Rebecca Blackwell

Baker Botts partner and intellectual property chair Christa Brown-Sanford discusses how she juggles work, personal life, being a mentor and leadership duties.

Woman in green dress crossing her arms and posing for headshot

Best Lawyers Celebrates Women in the Law: Ninth Edition


by Alliccia Odeyemi

Released in both print and digital form, Best Lawyers Ninth Edition of Women in the Law features stories of inspiring leadership and timely legal issues.

Lawyer in green dress stands with hands on table and cityscape in background