Insight

Unlocking an Auto Product Safety Mystery

After a rear-end collision left their two young children with severe head injuries, the Reavis family had many questions and no one to turn to for help.

Frank L. Branson Toyota Payout
Best Lawyers

Best Lawyers

June 12, 2019 11:59 AM

The path to unlocking the mystery began with a call to The Law Offices of Frank L. Branson, a firm known for courtroom prowess, as well as specific expertise in the kind of painstaking multidisciplinary investigations that such cases demand. During the course of his career, firm founder Frank L. Branson has been involved in some of the most important product defect lawsuits in the nation, including landmark litigation involving: the recall of millions of Firestone tires; rollovers of SUV’s including the Jeep CJ series, the Ford Explorer, the Nissan Pathfinder, and others; and issues including roof strength, seat belt design and performance, and most recently, car seat design, testing, and performance.

For Mr. Branson, the Reavis family’s case spoke to his belief in the law and his motivation for opening his trial-focused firm more than three decades ago. “We do this work for one reason,” he says. “Lawyers have a unique ability to help when no one else can and to make the country a safer place. There are many rewards when we do our work the right way, but helping people who have no other hope is what makes me excited to come to work every day.” The Branson team mounted an exhaustive investigation of the seats and safety components in Toyota’s Lexus ES 300 and of Toyota’s knowledge of the dangerousness of the seats. Stonewalled by an army of defense lawyers, Branson’s firm won an important ruling that compelled Toyota to make a corporate representative available to provide testimony regarding the structure, content,– and location of the corporation’s intricate electronic record-keeping systems so that the firm could make every effort to obtain all of the relevant information held by the automaker. Branson also retained experts and had them acquire a “test buck,” equivalent to the vehicle involved in the crash to perform a rigorous series of tests under the same conditions as the crash. Branson had his experts monitor child-sized
crash dummies were used to measure how a crash of this nature would affect children in the back seats. The eye-opening results revealed how the seatbacks were prone to collapse backward upon rear impact, placing backseat occupants in danger of serious injury.

We’re choosy about the cases we accept, and we take each one with the full intention of trying it to a jury.

Jurors in the trial took special note of Branson’s powerful demonstrative evidence. The record verdict of $242 million included $144 million in exemplary damages meant to punish the automaker for failing to fix the design defect or warn the public. It was the No. 3 product defect verdict in the U.S. in 2018, according to VerdictSearch. As a result, Mr. Branson and his trial team received the Product Liability Trial Team of the Year award from the National Trial Lawyers, and Mr. Branson was honored as one of the 50 Most Influential Lawyers in America .

Record verdicts and settlements are nothing new for the Branson firm. There was the catastrophic failure of a thrill ride at the State Fair of Texas and the crash of American Airlines Flight 1420 in Little Rock. Branson represented a Dallas Cowboys Special Teams coach and scout when their backs were broken in the collapse of a Cowboys practice facility. In a lawsuit involving serious injuries involving a collegiate soccer standout, a federal jury ruled for the first time that the Mitsubishi Montero Sport SUV was unsafe, and a Tucson Arizona jury made the same finding as to the Nissan Pathfinder. Mr. Branson’s cross-examination of auto industry executives in the Ford/Firestone litigation has been described as a textbook example of how to prosecute such claims. In addition, Mr. Branson and his firm have secured nationally recognized verdicts and settlements against negligent trucking companies and charter bus operations, airlines, and energy companies, and their work has resulted in commitments from companies to improve the safety of their products and services.

“We’re choosy about the cases we accept, and we take each one with an eye toward trial,” says Mr. Branson. “Opposing counsel quickly understand that we’re serious. I’ve found that that approach really enhances our recovery for clients, whether it’s at trial or at the settlement table.”

At the core of this firm’s work is a conviction that lawyers can make a difference in their clients’ lives through tenacity, experience, and devotion to their cases.

Related Articles

Catastrophic Personal Injury


by Best Lawyers

Trial legend Frank Branson finds success mixing technology and new skills with vast courtroom experience.

Catastrophic Personal Injury

Unwavering Dedication to Clients


by Best Lawyers

Trial attorneys Michael Lyons and Chris Simmons find motivation when the result means everything.

Trial Attorneys at Lyons & Simmons

Dan Sciano Renaissance Lawyer


by Justin Smulison

Tinsman & Sciano recently celebrated 50 years as greater San Antonio’s leading trial law firm for civil litigation and personal injury. Daniel J.T. Sciano obtained judgments for his clients in both Federal and State courthouses in 2021. A trial lawyer with many talents and diverse knowledge of the law.

Tinsman & Sciano Celebrates 50

Engineered for Success


by Justin Smulison

Koskoff’s product-liability leader, Bill Bloss, explains how his group combines legal knowledge with engineering insight for the benefit of their clients—and future consumers as well

Bill Bloss Best Lawyers 2020

A Cohesive Team


by Best Lawyers

How Bentley & More LLP Combined Forces

A Cohesive Team

Media Tips in a High-Profile Case


by Gregory G. Rizio

How an Attorney Can Successfully Work With the Press

Media Tips in a High-Profile Case

A Warrior for Clients


by Best Lawyers

Michael P. Lyons stands up.

Lyons Roaring Through Complex Disputes

E-Scooters: Spontaneous Fun or Serious Danger?


by Linda J. Chalat

Reports of serious injury raise questions over the legality of electric scooters—even as ridership grows.

Are E-Scooters Legal in Colorado?

IN PARTNERSHIP

How to Deal with the Aftermath of a Car Accident


by Mark Roman

A crash can have physical, psychological and financial consequences. Here are five steps to take to effectively deal with the aftermath of a car accident.

Woman on phone surveys damage to vehicle

IN PARTNERSHIP

What Is Contributory Negligence and How Does It Affect My Alabama Injury Case?


by Keith Belt

Injured in a car accident in Alabama? Based on the theory of contributory negligence, your role in the accident can affect your ability to collect post-trial.

Worker on construction site steps on nail

IN PARTNERSHIP

How to Make Sure You Get the Maximum Compensation for a Personal Injury Claim


by John P. Ford

This article discusses the numerous factors that affect a personal injury settlement and tips for how to maximize compensation in a personal injury claim.

Stethoscope sitting on top of money and medical form

IN PARTNERSHIP

Six Tips for a Successful Mediation


by Judge Michael E. Riley, Pullman & Comley and Pullman & Comley

Mediation encourages open dialogue and allows parties to express their concerns, fostering a collaborative atmosphere to reach resolutions efficiently.

Two animated figures with puzzle piece speech bubbles

IN PARTNERSHIP

More Experience, More Results


by John Fields

New York-based powerhouse Morelli Law Firm has secured more than $1 billion in verdicts and settlements for injured clients. Read more about the firm below.

Three lawyers in suits pose for picture with cityscape in background

One of NY’s Top Personal Injury Lawyers on 2 Surprising Trends Transforming the Industry


by Gregory Sirico

Lawyer Jeff Korek talks emerging personal injury law trends in IVF litigation and trial scarcity.

Doctor consoles couple in medical office

Scarlett Law Group: Mastering TBI Trial Law


by Justin Smulison

Randall H. Scarlett shares successes in traumatic brain injury cases, fueling Scarlett Law Group's growth across Northern California with specialized insights.

Two lawyers, suited, standing in front of law firm sign

One of the Greatest Ever...


by Justin Smulison

Steve Yerrid, a top catastrophic injury lawyer, has secured over 300 verdicts of $1M+ and has been recognized as "Lawyer of the Year" multiple times in Tampa.

Lawyer in blue suit poses in office for headshot

Trending Articles

2025 Best Lawyers Awards Announced: Honoring Outstanding Legal Professionals Across the U.S.


by Jennifer Verta

Introducing the 31st edition of The Best Lawyers in America and the fifth edition of Best Lawyers: Ones to Watch in America.

Digital map of the United States illuminated by numerous bright lights.

Unveiling the 2025 Best Lawyers Awards Canada: Celebrating Legal Excellence


by Jennifer Verta

Presenting the 19th edition of The Best Lawyers in Canada and the 4th edition of Best Lawyers: Ones to Watch in Canada.

Digital map of Canadathis on illuminated by numerous bright lights

Discover The Best Lawyers in Spain 2025 Edition


by Jennifer Verta

Highlighting Spain’s leading legal professionals and rising talents.

Flags of Spain, representing Best Lawyers country

Unveiling the 2025 Best Lawyers Editions in Brazil, Mexico, Portugal and South Africa


by Jennifer Verta

Best Lawyers celebrates the finest in law, reaffirming its commitment to the global legal community.

Flags of Brazil, Mexico, Portugal and South Africa, representing Best Lawyers countries

Presenting the 2025 Best Lawyers Editions in Chile, Colombia, Peru and Puerto Rico


by Jennifer Verta

Celebrating top legal professionals in South America and the Caribbean.

Flags of Puerto Rico, Chile, Colombia, and Peru, representing countries featured in the Best Lawyers

Prop 36 California 2024: California’s Path to Stricter Sentencing and Criminal Justice Reform


by Jennifer Verta

Explore how Prop 36 could shape California's sentencing laws and justice reform.

Illustrated Hands Breaking Chains Against a Bright Red Background

Tampa Appeals Court ‘Sends Clear Message,” Ensuring School Tax Referendum Stays on Ballot


by Gregory Sirico

Hillsborough County's tax referendum is back on the 2024 ballot, promising $177 million for schools and empowering residents to decide the future of education.

Graduation cap in air surrounded by pencils and money

Find the Best Lawyers for Your Needs


by Jennifer Verta

Discover how Best Lawyers simplifies the attorney search process.

A focused woman with dark hair wearing a green top and beige blazer, working on a tablet in a dimly

Paramount Hit With NY Class Action Lawsuit Over Mass Layoffs


by Gregory Sirico

Paramount Global faces a class action lawsuit for allegedly violating New York's WARN Act after laying off 300+ employees without proper notice in September.

Animated man in suit being erased with Paramount logo in background

The Human Cost


by Justin Smulison

2 new EU laws aim to reshape global business by enforcing ethical supply chains, focusing on human rights and sustainability

Worker wearing hat stands in field carrying equipment

Introduction to Demand Generation for Law Firms


by Jennifer Verta

Learn the essentials of demand gen for law firms and how these strategies can drive client acquisition, retention, and long-term success.

Illustration of a hand holding a magnet, attracting icons representing individuals towards a central

Social Media for Law Firms: The Essential Beginner’s Guide to Digital Success


by Jennifer Verta

Maximize your law firm’s online impact with social media.

3D pixelated thumbs-up icon in red and orange on a blue and purple background.

ERISA Reaches Its Turning Point


by Bryan Driscoll

ERISA litigation and the laws surrounding are rapidly changing, with companies fundamentally rewriting their business practices.

Beach chair and hat in front of large magnify glass

How Client Testimonials Fuel Client Acquisition for Law Firms


by Nancy Lippincott

Learn how client testimonials boost client acquisition for law firms. Enhance credibility, engage clients and stand out in a competitive legal market.

Woman holding blurb of online reviews

Critical Period


by Maryne Gouhier and Armelle Royer

How the green-energy raw materials chase is rewriting geopolitics

Overhead shot of mineral extraction plant

Best Lawyers Expands With New Artificial Intelligence Practice Area


by Best Lawyers

Best Lawyers introduces Artificial Intelligence Law to recognize attorneys leading the way in AI-related legal issues and innovation.

AI network expanding in front of bookshelf