Lead Generation Packages

Generate More Leads for Your Practice
Expand your firm's digital footprint, generate leads, increase visibility and grow your practice.

Lead Generation Packages

Through focused lead generation marketing, lawyers can increase their ability to be found by potential clients who are actively seeking legal services. Among consumers looking for legal services, 96% begin their search online and 80% trust online directories as much as personal referrals. It's crucial for lawyers to appear where these potential clients are looking.
Are you taking advantage of your recognition?
The Best Lawyers Lead Generation Packages are designed to showcase your expertise and build trust with potential clients. With these packages, you will get everything needed to accelerate your marketing and business development efforts.
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Bundle Options

Essentials

Combine your badge and profile to generate leads online.
All Award Badges
All Online Profiles
Backlinks to firm website
Visibility & Search on bestlawyers.com and bestlawfirms.com

Advanced

Refine your online lead gen strategy with client testimonials and professional video blogs.
Everything in Essentials plus:
(5) Content Sharing
Client Testimonials
Video Blogs

Premier

Maximize your online presence with an advanced SEO Audit & Strategy to attract clients and improve search results.
Everything in Advanced plus:
(12) Content Sharing
SEO Audit & Strategy
Schedule a Call With Us to Learn More

Marketing Insights

Compare Plans

Take advantage of this exclusive offer now!
Essentials
Advanced
Premier
Award Badge
Online Profile
Backlinks to website/lawyer bio page
Visibility on Best Lawyers Website
Client Testimonials
Content Sharing
Up to 5Up to 12
Video Blogs
SEO Audit & Strategy
Let's connect to get started!
Demand Generation Firm Bundles
Interested in purchasing bundles for your firm?
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Badge icon

Establish credibility with your clients with a personalized Best Lawyers Award Badge. Anyone can claim to be the best at what they do, but the Best Lawyers Badge is a trusted, peer-verified credential of excellence that will set you apart at first glance.

The recognition received by showcasing your Award Badge will help separate you from your competitors in your marketing materials. Your Award Badge will establish trust with potential clients and Google's algorithms, improving your SEO.

Your Award Badge license covers:
  • Use on your firm website and your bio page
  • Embedding in your email signature
  • Promotion on all your social media channels
  • Print advertising in firm brochures, client communications and publications
  • Use in client proposals to help you stand out.

Interested in TV or Billboard licensing? Let's talk!

Questions?
Schedule a call with us!

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Did you know that 92% of consumers search online directories to find local businesses, while 80% trust online directories as much as personal referrals?

If you're not visible on bestlawyers.com*, you might be losing business to your competitors. Visit our "Find a Lawyer" page and select your practice area(s) to view other recognized lawyers in your area who have profiles with Best Lawyers.

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Gain valuable backlinks: External links, also known as backlinks, pointing to your firm's website are seen as votes of confidence by Google. Backlinks from your Best Lawyers profile to your firm’s website and attorney bio pages demonstrates your authority to search engines and will increase your chances of becoming visible in an online search.

Profile Features Include:
  • Full contact information on your firm office and locations
  • Attorney bios and bar admissions
  • Case history
  • Awards and recognitions
  • Links to social media channels

*All recognized lawyers are listed in Best Lawyers’ annual publications that release throughout the year, however, to appear on the Best Lawyers website and promote your recognition with backlinking to bestlawyers.com, your profile needs to be activated.​

Questions?
Schedule a call with us!

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Gain trust by publishing content on the Best Lawyers website. While it's important for SEO to feature content on your firm's website, the importance of sharing your external media coverage should not be overlooked. According to a leading industry survey, 65% of respondents said they give more credence to content from third-party sources vs content on a firm's own website.

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Best Lawyers profiles feature easy-to-use tools that allow you to:
  • Share links to existing videos and your hard-earned media coverage
  • Author articles on your Best Lawyers profile to position your expertise on the most trusted source of legal rankings in the industry.
  • Build backlinks to your firm's website to enhance your search engine performance

The more content, articles and client reviews that you share on bestlawyers.com, the stronger your presence throughout a client’s search journey.

Questions?
Schedule a call with us!

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Discover the secret to a stellar online reputation—it's not just about flaunting your know-how; it's about crafting trust over the competition. Client testimonials aren't merely endorsements; they're powerful marketing assets that influence your potential clients, demonstrating the personalized service that sets your practice apart.

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In this digital era, where a staggering 98% of people seek out online reviews as their compass, it's clear that client testimonials are more than mere words. They are an indicator of credibility. Client testimonials are strategically integrated into your Best Lawyers profile. With your review and approval, these authentic soundbites of client satisfaction become a dynamic lever, lifting your standing in search engine rankings to unparalleled heights.

Make every client success story count—transform it into the driving force behind your practice's success.

Questions?
Schedule a call with us!

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Video blogs are an effective way to showcase your expertise, build trust and connect with clients. With 94% of marketers saying video helps explain services better and 84% reporting it generates leads, video is a must-have tool for law firms.

Our service makes it easy to create professional videos tailored for platforms like LinkedIn, YouTube, Instagram, TikTok, and your website, helping your firm stand out online.

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What You’ll Receive:
  • Five Professionally Produced Videos: Created from a 20-30 minute interview with our team to showcase your expertise and connect with clients.
  • Collaborative Process: Choose the topic and our team will craft thoughtful questions to guide the discussion.
  • Polished Final Content: The videos are professionally edited with graphics and enhancements, ready for use.
  • Custom Blog Post: A blog post based on the interview to expand your online reach.
Questions?
Schedule a call with us!

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Search Engine Optimization (SEO) is essential for boosting your firm’s online presence, attracting the right clients and staying competitive. This service provides a comprehensive review of your website, identifying opportunities to improve search rankings and drive qualified traffic.

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What’s Included:
  • Technical Audit: Identify errors such as broken links, duplicate content and other factors that affect search performance.
  • Keyword Research: Discover strategic keywords for your practice and assess competitor performance.
  • Content Review: Evaluate current pages and suggest updates or new content to target relevant search terms.
  • Local Verification: Ensure your Google Business Profile and local directories are fully updated and accurate.
  • Off-Page Factors: Review off-page elements to strengthen your site’s authority and credibility.
Questions?
Schedule a call with us!