Insight

Non-Compete Agreements in the Sale of a Business

In Hawaii non-compete agreements can still be enforced in the sale of businesses. Here’s a primer on how to make them enforceable.

Cartoon image of fist punching through red doors with man running on top of hand on blue background
A. Bernard Bays

A. Bernard Bays and John W. Kelly

June 18, 2023 11:00 PM

Lawyers often question whether various non-competition provisions are still enforceable in Hawaii. These provisions generally fall into the following categories:

  1. Non-Competition;
  2. Non-Solicitation of customers and/or suppliers;
  3. Non-Solicitation of employees; and
  4. Prohibition or limitation on the use of customer and supplier lists and other material protected as trade secrets.

The short answer is that absent some exceptions, as the law currently stands in Hawaii, the provisions listed above may be enforceable if they are reasonable in scope, are warranted to protect a legitimate interest and do not unduly restrict competition.

Historically speaking, public policy in Hawaii favored reasonable non-competition and non-solicitation agreements. United States District Court Judge Kay articulated the public policy in Hawaii with the following language:

Hawaii statutory law provides, ‘Every contract ... in restraint of trade or commerce ... is illegal.’ H.R.S. § 480-4. This provision specifically exempts reasonable noncompetition agreements, and thereby establishes a policy in favor of such agreements."

UARCO Inc. v. Lam, 18 F.Supp.2d 1116, 1126 (D. Haw. 1998) (emphasis added).

Hawaii law, seemingly in line with the rest of the country, has recently begun to disfavor and more strictly scrutinize non-competition agreements. For example, in Prudential Locations, LLC v. Gagnon, 509 P.3d 1099, 1106 (2022), as amended (Apr. 1, 2022) the Supreme Court of Hawaii found a non-compete agreement that only restricted “a former employee of Prudential Locations, LLC (“Locations”), from “establishing her own brokerage firm in the State of Hawai‘i within one year after terminating her employment with Locations” and from soliciting persons “employed” or “affiliated with” Locations[]” unenforceable because it was not “ancillary to a legitimate purpose not violative of HRS Chapter 480[.]” Id. The Legislature has also prohibited the enforceability of non-competition agreements for employees from specific professions or industries, such as “an employee of a technology business.” HRS § 480-4.

Nevertheless, non-competition agreements signed in connection with the sale of a business or interest in a business, which can involve substantial monetary consideration, are more likely to be enforceable. Pursuant to HRS § 480-4, a covenant that restricts competition within the State is permissible if it relates to the transfer “of a business not to compete within a reasonable area and within a reasonable period of time in connection with the sale of the business;” HRS § 480-4(c)(1).

In Prudential Locations, LLC v. Gagnon, the Supreme Court of Hawaii recently referred to the enumerated exceptions under HRS § 480-4(c) as “the permissible restrictive covenant exceptions.” Prudential Locations, LLC v. Gagnon, 509 P.3d 1099, 1106 (2022), as amended (Apr. 1, 2022). Prior to Gagnon, in Technicolor, Inc. v. Traeger, the Hawaii Supreme Court referred to the exceptions in HRS § 480-4(c) as the “allowable type[s] of employment restraint under Hawaii’s antitrust laws.” 57 Haw. 113, 115, 551 P.2d 163, 165 (1976). Given the foregoing holdings by the Supreme Court of Hawaii, non-compete and non-solicitation provisions in agreements for the sale of a business are more likely to be found valid and enforceable. The sale of a business exception is widely recognized across the country. In January 2023, the Federal Trade Commission (“FTC”) announced a proposed rule that, if enacted, would result in nearly a complete ban on the use and enforceability of non-compete agreements. The FTC’s proposed rule provides an exception and allows non-compete agreements that are entered into as part of the sale of a business, provided that the contracting party owns at least 25% of the business.

Because of the uncertainty around determining actual damages at the time of breach, non-compete agreements often provide for liquidated damages. Liquidated damages provisions will be held reasonable and enforceable if the specified damage amount is reasonable in relation to either anticipated damages at the time of contracting, or actual damages. Am. Elec. Co., LLC v. Parsons RCI, Inc., 90 F. Supp. 3d 1079, 1089 (D. Haw. 2015) (emphasis added). If it is unclear whether liquidated damages are reasonable in relation to actual or anticipated damages, the difficulty of measuring the loss suffered is relevant to the analysis. “The more difficult the assessment, the greater the likelihood that the liquidated damages clause is valid.” Id. at 1092.

A. Bernard Bays has over 50 years of extensive commercial litigation experience in Hawaii. He currently practices at Starn O'Toole Marcus & Fisher.

John W. Kelly is licensed to practice in New York and Hawaii and specializes in commercial litigation and intellectual property. He currently practices at Starn O'Toole Marcus & Fisher.

Headline Image: Adobe Stock/Jack_Aloya

Related Articles

The Corporate Law & Commercial Litigation Legal Guide 2023


by Best Lawyers

Best Lawyers is excited to launch the Corporate Law & Commercial Litigation Legal Guide for 2023, featuring recognized lawyers for many corporate and commercial specialties.

Shadows of people on a busy street and office buildings

IN PARTNERSHIP

DSK Law: Experience, Dedication and Service to Florida


by DSK Law

DSK Law has represented clients in an array of commercial and business litigation cases in Florida with great attention to detail and communication since 1976.

Group of lawyers standing together outside in front of building

Digital IP’s New Frontier


by Elizabeth D. Ferrill and Soniya Shaw

The initial NFT mania might have run its course, but blockchain technology shows great promise in patent management and intellectual-property protections. Yet many hurdles remain.

NFT coins floating out of a framed piece of artwork on black background

More Than a Buzzword: ESG’s Rightful Place in the Boardroom


by Maureen Gershanik

ESG is a copiously used term as of late, but one thing that’s abundantly clear about it? Just how misunderstood the movement and its objectives really are, and how it should impact the boardroom.

Abstract image of the earth covered in trees, leaves and nature

Keep an Eye on AI


by Danielle Ochs and Jennifer G. Betts

Artificial intelligence tools—most notably the “generative AI” systems that have so captured the public imagination lately—are proliferating. How will legislators, regulators and employers deal with the changes these systems bring to the workplace?

Robot in business suit sits at desk beside human man in business suit

IN PARTNERSHIP

Taking an Important Case to Trial


by Sara Margolis and Steven F. Molo

MoloLamken LLP partners Steven Molo and Sara Margolis discuss how a party in a high-stakes trial might improve its chances of success, or, at least avoid disaster.

Close up view of courthouse building and word Justice

IN PARTNERSHIP

The Practice Ain’t What It Used to Be


by J. Scott Flowers

Lawyers of newer generations are taking different and often surprising approaches to their practice, but it’s important for seasoned lawyers to continue setting examples of professionalism.

Male judge in court room talking with two female lawyers

Trending Articles

Presenting The Best Lawyers in Australia™ 2025


by Best Lawyers

Best Lawyers is proud to present The Best Lawyers in Australia for 2025, marking the 17th consecutive year of Best Lawyers awards in Australia.

Australia flag over outline of country

Legal Distinction on Display: 15th Edition of The Best Lawyers in France™


by Best Lawyers

The industry’s best lawyers and firms working in France are revealed in the newly released, comprehensive the 15th Edition of The Best Lawyers in France™.

French flag in front of country's outline

How To Find A Pro Bono Lawyer


by Best Lawyers

Best Lawyers dives into the vital role pro bono lawyers play in ensuring access to justice for all and the transformative impact they have on communities.

Hands joined around a table with phone, paper, pen and glasses

How Palworld Is Testing the Limits of Nintendo’s Legal Power


by Gregory Sirico

Many are calling the new game Palworld “Pokémon GO with guns,” noting the games striking similarities. Experts speculate how Nintendo could take legal action.

Animated figures with guns stand on top of creatures

Announcing The Best Lawyers in New Zealand™ 2025 Awards


by Best Lawyers

Best Lawyers is announcing the 16th edition of The Best Lawyers in New Zealand for 2025, including individual Best Lawyers and "Lawyer of the Year" awards.

New Zealand flag over image of country outline

Announcing the 13th Edition of Best Lawyers Rankings in the United Kingdom


by Best Lawyers

Best Lawyers is proud to announce the newest edition of legal rankings in the United Kingdom, marking the 13th consecutive edition of awards in the country.

British flag in front of country's outline

Announcing The Best Lawyers in Japan™ 2025


by Best Lawyers

For a milestone 15th edition, Best Lawyers is proud to announce The Best Lawyers in Japan.

Japan flag over outline of country

The Best Lawyers in Singapore™ 2025 Edition


by Best Lawyers

For 2025, Best Lawyers presents the most esteemed awards for lawyers and law firms in Singapore.

Singapore flag over outline of country

Announcing the 16th Edition of the Best Lawyers in Germany Rankings


by Best Lawyers

Best Lawyers announces the 16th edition of The Best Lawyers in Germany™, featuring a unique set of rankings that highlights Germany's top legal talent.

German flag in front of country's outline

How Much Is a Lawyer Consultation Fee?


by Best Lawyers

Best Lawyers breaks down the key differences between consultation and retainer fees when hiring an attorney, a crucial first step in the legal process.

Client consulting with lawyer wearing a suit

Celebrating Excellence in Law: 11th Edition of Best Lawyers in Italy™


by Best Lawyers

Best Lawyers announces the 11th edition of The Best Lawyers in Italy™, which features an elite list of awards showcasing Italy's current legal talent.

Italian flag in front of country's outline

Presenting the 2024 Best Lawyers Employment and Workers’ Compensation Legal Guide


by Best Lawyers

The 2024 Best Lawyers Employment and Workers' Compensation Legal Guide provides exclusive access to all Best Lawyers awards in related practice areas. Read below and explore the legal guide.

Illustration of several men and women in shades of orange and teal

Things to Do Before a Car Accident Happens to You


by Ellie Shaffer

In a car accident, certain things are beyond the point of no return, while some are well within an individual's control. Here's how to stay legally prepared.

Car dashcam recording street ahead

Combating Nuclear Verdicts: Empirically Supported Strategies to Deflate the Effects of Anchoring Bias


by Sloan L. Abernathy

Sometimes a verdict can be the difference between amicability and nuclear level developments. But what is anchoring bias and how can strategy combat this?

Lawyer speaking in courtroom with crowd and judge in the foreground

The Push and Pitfalls of New York’s Attempt to Expand Wrongful Death Recovery


by Elizabeth M. Midgley and V. Christopher Potenza

The New York State Legislature recently went about updating certain wrongful death provisions and how they can be carried out in the future. Here's the latest.

Red tape blocking off a section of street

Attacked From All Sides: What Is Happening in the World of Restrictive Covenants?


by Christine Bestor Townsend

One employment lawyer explains how companies can navigate challenges of federal and state governmental scrutiny on restrictive covenant agreements.

Illustration of two men pulling on string with blue door between them