David W. Sar

David W. Sar


Brooks, Pierce, McLendon, Humphrey & Leonard LLP

Recognized since 2008

Greensboro, North Carolina

Practice Areas

Advertising Law

Litigation - Intellectual Property

Litigation - Patent

Patent Law

Trade Secrets Law

Trademark Law

Lawyer of the Year Badge - 2022 - Trade Secrets Law Lawyer of the Year Badge - 2021 - Litigation - Intellectual Property Lawyer of the Year Badge - 2020 - Trade Secrets Law Lawyer of the Year Badge - 2019 - Trademark Law Lawyer of the Year Badge - 2017 - Trade Secrets Law Lawyer of the Year Badge - 2014 - Litigation - Intellectual Property
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David Sar represents clients in commercial disputes and matters pertaining to technology and intellectual property. He litigates and handles business transactions involving trademarks, patents, copyrights, trade secrets, and technology.

He counsels clients in nearly every area of intellectual property, and handles business transactions involving trademarks, patents, copyrights, trade secrets and technology. He has handled the prosecution or maintenance of more than 4,000 trademark and copyright registrations, both within the United States and internationally. David was in the 2013 inaugural class of board-certified "specialists" in trademark law, was later Chair of that specialization committee, and remains a certified specialist.

David represents clients in commercial disputes and matters pertaining to technology and intellectual property. He litigates and tries cases in state and federal courts, as well as before government agencies.

David has extensive experience writing and negotiating software and technology licenses for businesses. He counsels and assists clients with all manner of software licenses, celebrity endorsement contracts, brand licenses, and collaborative technology development contracts.

    Contact & Links
    Location
    • Renaissance Plaza, Suite 2000
      230 North Elm Street
      P.O. Box 26000
      Greensboro, NC 27420
    Education
    • Yale University, JD, graduated 1996
    • Duke University, AB, graduated 1992
    Bar Admissions
    • North Carolina, United States
    Affiliations
    • American Bar Association - Member, Intellectual Property Section
    • Launch Greensboro - Member, Advisory Board
    • Operation Smile - Carolinas Board of Directors - Member
    • US District Court for the Middle District of NC - Member, Local Patent Rules Committee
    • American Intellectual Property Law Association - Member
    Court Admissions
    • US Court of Appeals - 4th Circuit
    • US Court of Federal Claims
    • US District Court - Western District of NC
    • US District Court - Middle District of NC
    • US District Court - Eastern District of NC

    Lawyer of the Year Badge - 2022 - Trade Secrets Law Lawyer of the Year Badge - 2021 - Litigation - Intellectual Property Lawyer of the Year Badge - 2020 - Trade Secrets Law Lawyer of the Year Badge - 2019 - Trademark Law Lawyer of the Year Badge - 2017 - Trade Secrets Law Lawyer of the Year Badge - 2014 - Litigation - Intellectual Property
    Named "Lawyer of the Year" by Best Lawyers® for:
    • Trade Secrets Law, Triad (2022)
    • Litigation - Intellectual Property, Triad (2021)
    • Trade Secrets Law, Triad (2020)
    • Trademark Law, Greensboro (2019)
    • Trade Secrets Law, Greensboro (2017)
    • Litigation - Intellectual Property, Greensboro (2014)
    Recognized in The Best Lawyers in America® 2025 for work in:
    • Advertising Law
    • Litigation - Intellectual Property
    • Litigation - Patent
    • Patent Law
    • Trade Secrets Law
    • Trademark Law
    Special Focus:
    • Copyright
    • COVID-19
    • Litigation
    • Patent
    • Trade Secrets
    • Trademark
    Awards:
    • Recognized as a North Carolina Lawyers Weekly "Leader in the Law" (2023)

    • Recognized in Super Lawyers Business Edition in Intellectual Property Litigation (2015)
    • Recognized by his peers as a Fellow in The Litigation Counsel of America, trial lawyer honorary society, 2014-present
    • 40 Leaders Under Forty Award Recipient, Triad Business Journal (2007)
    • Recognized as a "Trademark Star" by Managing Intellectual Property's IP STARS (2019-2024)
    • Recognized in North Carolina Super Lawyers (Thomson Reuters) in Intellectual Property Litigation (2014-2024); “Rising Star”, Law and Politics Magazine (2009-2010)
    • Recognized by his peers for inclusion in Business North Carolina's "Legal Elite" in Patents and Intellectual Property Law (2005-2007), Intellectual Property Law (2008, 2010-2024) and “Young Guns” (2008)
    • Recognized in Chambers USA: America's Leading Lawyers for Business in Intellectual Property Law (2016-2024)
    Additional Areas of Practice:
    • Copyright Law

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    Changes to Trademark Procedures at the USPTO


    Changes to Trademark Procedures at the USPTO

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    David W.

    Sar

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