Jefferson Fisher, a trial lawyer recognized in Best Lawyers: Ones to Watch® in America, has gained national recognition not just for his legal skills, but for his ability to simplify complex communication strategies.
What started as a way to promote his firm evolved into a widely followed approach to handling difficult conversations—one that has resonated with millions online.
In this exclusive discussion, Best Lawyers CEO Phillip Greer explores how Fisher’s insights can help lawyers strengthen client interactions and build a compelling digital presence. From handling difficult conversations to using social media effectively, this interview offers perspectives on client interactions, marketing and professional growth. Watch the full interview and explore the transcript below.
Phillip Greer: Hey, Jefferson, it's a pleasure to have you. I'm not going to lie, I'm pretty excited about talking with you today for a couple of reasons. One, I run a research company for lawyers and you are a Best Lawyers: Ones to Watch® in America honoree.
Two, you focus on communication as part of your outreach and brand alignment to the industry and I think communication is one of the biggest things that is missed, whether it's professionally or personally. Hearing the way you talk about it through your Instagram videos, I think it's very enlightening and helpful for not just the legal industry, but for anybody in a relationship.
Myself, I think I've been told many times I've got some communication problems. So that's something I like working on. I'm eager to learn more about what you're doing and how you got into this.
Jefferson Fisher: Well, thanks, Philip. I appreciate you having me on. And you know, you're not the only one, me included. We all at times have what they call failure to communicate.
Why Did Communication Become Your Content Strategy?
Greer: So, what was the “aha” moment for this to be your content creation strategy outside of just the legal? What made you go? I want to write; I want to make some content on communication.
Jefferson’s First Attempt at Legal Content Creation
Jefferson: So, I'd been a partner at a defense firm. I was there maybe a little over 8 years and I decided I was going to start my own law firm for a multitude of reasons. When I left, I went from having a corner office with three different paralegals to just me and coffee shops and my laptop. That's all I have, brother. That's it, but I was incredibly happy.
I knew I was on the right path of doing what I wanted to do and helping the right people. I thought I needed to start promoting my business with social media, so I started looking up how other people were doing videos and at that time, lawyers were treating it like the new billboard frontier.
Lots of quick videos, what to do after a car accident, you know, here's some video of an accident and then they swiped if you've been in a car wreck, you know, call, blah, blah, blah, blah. You know, you get it, one call, that's all you got it. And I tried, Phillip. I paid a buddy of mine to film. I was like, it's got to be this TikTok style is what I kept telling him.
I didn't do anything on TikTok, but I just knew that that was the answer. Do that and of course, I made a video on one of the most original things you could do and that's what to t to do after a car accident.
So, I paid them and I posted it. I was so nervous about it. And you know how many people saw it, Philip nobody, zero people saw it. It got hardly any traction on Instagram, next to nothing on TikTok. I was Googling why my videos have zero views. What was worse was that I just didn't feel like me. I got, I looked at it and I just felt gross about it just because I was, I was selling. That's all I was doing was selling and I thought this just isn't right now.
The Turning Point
Jefferson: What gives anybody any reason to continue to watch this? What value am I really giving them? So, I had this, what you termed as the “aha” moment of what if I did everything differently, but you'd expect an attorney to do? What if I didn't talk about law?
What if I just did something that can help them be in their conversations at work, be in their conversations at home, to just be top of mind in a way that can help them and bring value? I thought, well, what's one thing that I feel that I know how to do better than anybody I know in my world and something I'd like to do and talk about and that's communication.
It's something I grew up with and I just have a gift for it that I feel like I can share something that I use in the courtroom. So, I've started to make my first video and immediately after that, it just, they say that's, that's how it goes. Everything just started taking off from there.
What Else Does Jefferson Fisher Bring to the Table?
Greer: Do you have any hidden talents with communication outside of just the courtroom? Like are you a secret musician or singer? Are you a poet? Is there some content out there that's going to come out one day that we're going to find out about?
The Creative Side of Jefferson: Music, Art and Marketing Passion
Jefferson: Maybe that would sound cool. I am a musician and I do love it. I would say I'm a creative mind. I can paint well, I can draw well. I've always loved music. I've always been somebody who doodles on things, writes music and plays multiple instruments. So, I've always been drawn towards that. When I was in Business School at the University of Texas I did marketing. I love marketing, I love that aspect, I love branding.
In a different world, I'd probably be one of those people who like to build logos, like a graphic designer and think about the vision for brands. That kind of stuff gets me so excited. And this all kind of just fell right within that perfect place for me to do a lot of the things that I love at one time.
Phillip’s Perspective on Authentic Leadership and Creativity
Greer: Yeah, not surprising. So, I'm a musician as well. I sensed a bit of creativity coming from you because you're talking about trying to fit the mold. You've got in the law. Like what do they do? They make these videos, these billboard ad-type marketing materials and no one wants it.
I know when I first became the president of Best Lawyers, I knew at least I had the vision of what a president is supposed to do. You know, I must be dressed in a suit every day. I need to be very authoritative; I have to remove the person who is me and ask “Do I need numbers driven and it has to be this”.
I lost myself in that for a couple of years and realized, thankfully, because of my leadership team and my personal life, hey, just be you, you're great. Be the person that got you to where you are leaning into that creativity. I love that you realized you need to lean into some of that creativity to bring in your marketing moment.
What Inspired Jefferson's Car Videos?
Greer: So, you mentioned starting at coffee shops, is this why you started in the car for the video recordings? What was the inspiration for the car?
Lesson in Convenience and Authenticity
Jefferson: That's exactly how we got in the car. I didn't have an office and at the time, my son was two right when my daughter was born, so she was, you know, months old. It’s not like you can do anything in the house. The house is kids. We were not going to say, hey, everybody, be quiet while I make a video.
I didn't have anywhere else to do it and so I thought, well why don't I have any silence? So it was the car and it just became a matter of convenience and I don't have to worry about some studio.
I mean, what you're seeing right now, what I'm in is I, I just built this within the last month and it's at my house, I didn't have that, it just became. I think that is key for anybody wanting to start in social media.
Do what is convenient. Don't do what you think is perfect just because it is. That was one of the biggest drivers. I feel a lot of the content is because they felt it was authentic. They saw my kid's car seats, they saw the mess. Most attorneys only make a video.
You're in a suit if they're at a desk. If they're, you know, there is some other way that it is. They feel like they have to look like an attorney. The draw was the exact opposite. Just people are drawn to the contrast, especially when it's genuine.
Greer on the Importance of Authenticity and Taking Action
Greer: I love the authenticity approach, it goes back to my story as well, it's not about wearing a suit every day. Figure out how you are the person you are and be the best version of that to help those around you. I'm also not a big fan of excuses.
So, when people say I would love to do this, but those drive me absolutely crazy because I don't I don't maybe I don't have a studio microphone, I don't have the multiple cameras and so your approach to I've got a car.
It's my personal space, people. It's where I can have some peace and quiet, I can talk about the things I care about.
Jefferson’s Approach: Embracing Imperfection for Authentic Content
Jefferson: The lighting's not too bad either, it’s just I make it with my phone, the same phone that I use every day, I don't have a producer, I don't need an editor, I don't need some fancy microphone, you just do it all right, where you are.
How Did People React When You Chose to Share Stories from Your Car
Greer: I love that. So, what were people saying when you started this? Because obviously, I'm sure people were supporting. Do TikTok, do the truck accident and the car accident. Talk about that and you decide it. I'm going to just talk about this inside of my car. What were people saying?
The Journey from Nerve-Wracking Posts to Confident Content Creation
Jefferson: Well, at first, I was trying out-trend videos, like there's a lot of lip-syncing stuff that was popular at the time. Have some kind of audio and then you mouth the words and its people have always been very pro on my content. They've always been very complimentary; they've always been kind. I have not come across anybody who considered it negative in some space.
I'm not I'm not doing things that are like cutesy, you're trying to get a laugh or anything like that. So I've never, it's never been negative, but I will say it was very there for a while. It was very nerve-racking to post the people you know. It's a lot easier when you post and you don't know the people you're posting in front of. When I post a video, I have a lot more viewers.
I don't know them personally, but when it was only 800 followers and they were all people from high school, college and law school, that's a lot more intimidating because then you really care about do they like it. Did they not like it? Did they think it was stupid? It was way easier to get into my head back then. What I told myself was no, you just go through it.
This is part of it, there's no getting around it. The only way to figure it out is to do stupid things to where you figure out what the right thing is. That's how we got started.
Navigating the Intimidation of Sharing with Those You Know
Greer: I love it. Getting uncomfortable is the hard part. While you're telling me that story, I'm thinking about myself as a musician. When I write music, I'm very particular about the people I'll play that music for, because I'll play for a stranger faster than I'll play it for somebody I highly respect as a musician.
Jefferson: Anytime I'm speaking somewhere and there are people I know much more intimidating; it could be they could only be 1% of that entire crowd. But for whatever reason, it's you know, that that's kind of the subjective mind. You have to experiment with stupid before you find smart. That was kind of like that one trademark. That was the mantra.
Conquering Public Speaking: Tips for Facing Your Peers with Confidence
Greer: Let's do an exercise here. You just mentioned that it's much harder when you're speaking in front of people, you know, versus strangers in the crowd.
What advice would you give to someone, whether they're a lawyer or a kid in high school who has to give their senior speech? What do they do when they're amongst their peers they're speaking and they're nervous?
Reframing Nervousness: From Fear to Excitement
Jefferson: You have to remember the people are rooting for you like nobody. Unless you're maybe in court and you have an opposing counsel, nobody's rooting for you to do bad. They want you to do well.
Some of the people are what you may consider the underdog personality, where they're not the most popular kid, they're not the most popular person and they get in front of an audience and people can feel if they're genuine and authentic and if they're nervous.
If somebody's in front of you on stage and you can tell they're nervous, you don't go, “Look at this joker, get off the stage”. No, you're like “Come on, you got it, we're listening”. Like you almost encourage that. So it would be that people are rooting for you, whether you know it or not and you have to think of them as people on your team, people who want to see you do well and succeed.
You have to turn those feelings of nervousness into excitement. That's a whole lot harder, but it's just a matter of talking to yourself to get you in that mode of you have something exciting to share and the people that are with you are going to be with you.
The people that aren't ever going to, were never going to be part of your team anyway. So those aren't people that you need to put a whole lot of stock in.
Social Media for Lawyers: Is it Too Late to Start?
Greer: I like that. That's great advice, I'm looking at your career change here. You're looking to use the tools you have. You're working in a coffee shop, you're making videos in your car. You've got a young family, you are growing the business that you decided you're going to start up, building this law firm. Knowing you've gone through this and you're still in this.
I know this isn’t a wild journey and I want to talk about some of the other stuff you're doing, kind of the excitement we had, but what advice would you give for the young lawyer starting?
I also want to know what advice you would give to someone who's been in this legal field for a long time. If they're trenched in this market and they want to also get on social and make a change? Is it something you can do in your 50s or is this young lawyers game when we talk about this type of marketing approach?
Balancing the Business and Practice of Law
Jefferson: So, two sides of that is what I would say to the young attorneys are make as many mistakes as you possibly can that don't have to do with the law. That's not malpractice, you know. So, there is very quickly they'll learn I hope where in terms of let's say civil litigation on the criminal side.
But that's civil is my experience is that there is the business of law and then there is the practice of law. So, they try cases, take depositions, get expert witnesses, you know, work up a case. That's the practice of law. That's where you can get in trouble.
Then there's the business of law, how do you manage your practice? How do you market? How do you get in leads? How do you drive revenue? Be the most efficient with your time.
That's where you can get the most creative and a lot of young attorneys, they are not, they're going up against the Goliaths, the firms that have been around forever and they have the $1,000,000 a month marketing budget and they have that. It's a whole lot harder to compete.
So, you have to find ways to get creative in every way that you can, social media is the key to that, at least at this time in our history, it is just free marketing that you can do that as long as people like you, they're going to hire you.
For those that are on the other side, the ones that are, let's say 50 and above, feel like they're on the downhill slope, whatever that means. There's always still time, plenty of time for social media. What my warning would be is if you think that I don't need the social media stuff, okay that's fine.
Just know that your business is dying. It just says this is, this is the technology now, this is where we are in the world.
The Risk of Ignoring Social Media: Why Lawyers Need to Adapt
Jefferson: Those who dismiss social media, just be prepared that you need to retire and your business will eventually go away. I mean, it's just it is too easy on social media nowadays.
I mean, what I always ask when I speak to groups of attorneys, sometimes I get hired to speak at other law firms, which is fun or legal conferences As I ask the question, if you didn't work where you work, would you follow them on social media? The answer almost always is no.
I mean, that they just think about it the wrong way. They think that they have to produce content that is only law related. That is a very small audience, you must find ways to broaden that and talk about things and drive value to people, to follow your page, to want to share your content and it's not about talking about the law.
The Importance of Being Recognized Beyond Legal Circles
Greer: I mean, the fact that you have you've been found in my network outside of the legal world speaks to it directly. I know people who know nothing about the legal industry. My background, I'm actually a software engineer, so I don't come from a legal background myself and so when I say, oh, I'm interviewing Jefferson Fisher today and people go, oh, I know him, he was on this podcast. What a great speaker who has insights into XY and Z think that kind of underscores what you're talking about. Would you follow this person in their marketing content outside of the legal industry?
Using Social Media to Build Relationships Beyond Your Local Network
Jefferson: I try to put it in for other attorneys. I say, look, imagine you're on a stage and there's just a stadium full of attorneys that represents everybody who's in your state.
How in the world if I have a problem, a legal problem, do I know who's the best? How do I find a way to relate to you? It's not about how much money your firm made. It's not about the Billboard you have. It's just I'm going to probably ask my friend, do I know why am I asking my friend? Because I feel like I have a relationship with them.
OK, then how do you start building a relationship with people who will never know you and you may never know them? How do you build a relationship? Social media is the answer.
So, you're right, I have people that probably can't name two attorneys in their town, but they know who Jefferson is because they follow, they follow social media and they know he's an attorney and I get their call even if I'm in a totally different state and I never left my car.
Choosing the Right Social Media Platforms for Legal Marketing
Greer: That's great. That's a tagline and plug right there. I like it. So let's talk about what platforms you started on TikTok. What platforms are you using? If you were giving advice to someone right now and they wanted to get in the social media world, where would you tell them to go get on?
Build Slowly and Stay Consistent
Jefferson: I would tell them I would do Instagram and TikTok as a start. Each one is very separate, each one is a very separate audience, a separate kind of algorithm of how they drive videos and value. The biggest thing is just to do it.
Don't get worked up about how it looks and sounds. This is where they go wrong. People post one video and nobody watches it and they're like, I guess, well, that's that. I tried that and they ignore it or they put out five videos and they're like, why am I not viral yet?
That's not the way it goes. You need to have a full slate of videos that have all done badly, they're going to be bad, they're supposed to be bad and that's just part of that process.
You know, what's going to happen is you'll have that one video that does well and you'll go, oh, why did it do well?
Well, let me do a little bit more of this and keep doing that. Then you build upon it. I would definitely stick with Instagram and TikTok Because they're just much more friendly video-wise. Easier to navigate is TikTok is probably the easiest to get followers on, but it is the hardest to build a community on.
Does SEO Play a Role in Social Media Content Creation?
Greer: Do you spend any time, not getting into the weeds here, but do you spend any time thinking about SEO when you're making videos and posting this content? Or do you let just the social platforms lead that conversation for you?
Letting the Platforms Lead
Jefferson: I let the platforms do it. I believe in SEO kind of like I believe there's probably a Bigfoot out there, but I don't know. How much does it help? Who knows? All of my content is organic, it's just much more freeing to go “You know what? I’m going to think of one person I can help, I'm going to make this video” and you get to a point where you just don't care how many people see it. It's just if that helped that one person.
So sometimes I get a lot of comments and I'm like, I don't think this is a very good video, but one person will say “This is exactly what I needed. Thank you so much.” Like then that's then that's my metric right there. That right there is worth it to me, what else could I want to say?
Greer: At this point, what I'm wanting is to know if there's a Bigfoot documentary out there with you on it.
Jefferson: Exactly, anybody making a history documentary, just include me. I'm just kidding, I don't worry about the SEO of the videos, they just kind of drive themselves and let the algorithms do what they're going to do.
What Drives Jefferson’s Positive Content
Greer: Talking about your content, you mentioned earlier that people say positive things about your content and one of the one of the things we noticed when looking into and learning more about you is your content is uplifting.
It's got a positive message that comes from a good place. Is that part of your upbringing or is that just part of your approach or what? What makes you put the uplifting part in your message?
Bringing Positivity to Legal Content
Jefferson: Definitely part of my upbringing in my values as a Christian, but I didn't make it a religious thing at all, I didn't want that. I just wanted it to be a source of positivity, there's so much negativity on social media. There's plenty, you don't have to look hard. It can be in the video, it can be in the comments, it can be everywhere.
So, it was just a how, how can I bring light into communication and talk about speaking to each other, with kindness. It's also that contrast element because US attorneys have not done a great job of having a reputation for being very uplifting figures or figures of trust.
Just we're, we're right there with like a car salesman, like we, we're considered, especially on the personal injury side, ambulance chasers, slick, sleazy, you know, there are still attorneys that do not help that reputation at all and so that is not who I am and that's not me. I wanted to make sure that what I put out was, the opposite of that.
How Has Your Content Impacted Others?
Greer: So you mentioned that when you're looking at your content in the comments, if there's, you know if it's not performing to the level you think it is, but there's that one comment that says this is what I needed today.
Do you have any personal examples where you put something out and it affected you? The content you've created has truly affected someone in a way, whether it helped them with a case or an issue they were dealing with, where they've gotten that feedback.
How a Simple Video Can Change Lives
Jefferson: I get lots of wonderful feedback and messages and emails from people using my stuff. That is incredibly humbling. One that sticks out to me, it's one of my favorites is this guy, he's in Texas and he helps parents that have kids that are they're going through a divorce has to do with the foster system as well and he's kind of a mediator between them.
He said he used one of my tactics to help de-escalate the argument. Because he was able to get them to agree, the kids are going to have a much better future because of what they were able to line out together.
So he realized that this would not have happened, have we not used if I had not seen your video on Instagram and been able to implement this and you I made this video in my car, Phillip and then all of a sudden you're saying I these kids that I'll never know or ever meet are going to have a better life.
I could change the trajectory of their world because of a video that I made. It's this ripple effect that'll eat me up with just the amount of responsibility that has been generated when you make videos that help people and do it from the right place.
Is It a Lawyer’s Duty to Make a Societal Impact Through Their Work?
Greer: That's an amazing story. Do you feel that lawyers are driven or need to be driven to make a societal impact more than just upholding the law?
Because this is a great example. You're affecting the lives of someone through your content through advice on how to communicate to someone utilizing that. Do you feel it's the responsibility of lawyers, whether the young generation or the old guard?
Advocating for All, On and Off Camera
Jefferson: I think attorneys by virtue of why they went to law school and that's to help people to navigate legal challenges, spot legal issues. At the end of the day, you're helping people and you're advocating for them. I do believe that as part of that profession, you have a responsibility to advocate for anyone and everyone on or off the legal fee.
I am not saying that every attorney, I mean, there are some attorneys you and I know that only want to do transactional law. They never want to see the light of a courtroom, no problem. Some always want to do criminal defense no matter the crime the accused has committed.
So, every one of these people has chosen these passions for a reason. But what they can do, but I think others do not, is the voice to advocate for them. They know the rules to play within and it's not for everybody to make social media videos.
I just happen to put my advice on social media, I give the same advice to my clients before they go into a deposition, same communication concepts. So, whether it's on camera or not on camera, I do believe that there's a responsibility to advocate for everybody.
How Can Communication Strategies Be Applied to Parenting?
Greer: I'm still back on the story that you just gave, a very touching story about how you're affecting other children's lives through the content you're creating in this legal space.
Just more of an internal story, as someone who has kids myself and you have younger children than I do. I have a 17-year-old and a 14-year-old or younger. How do you find communication strategies that you talk to people about work when it comes to your own family?
Jefferson: You mean like in terms of do I use these communication tips or how do I get the communication.
Greer: When you have these little tips and you're dealing with small rulers of your house does that work out?
Communication Strategies for Both Worlds
Jefferson: Well, man, it's always a little different because I am just so in love with my kids. I saw something about once you have kids, they become your favorite sound, your favorite smell like they just become your favorite of everything. I love to hear my kids’ voices, I love the way they smell. You know what I mean?
Like even after a day of playing, it's just you become totally obsessed with them. So, a lot of my communication, I just like to look at them. They want to argue with me, I just look at them like, God, you're so cool. It's that I don't try and think of tactics really to handle them. I mostly think of tactics to handle me because I have to remember that this is their first time going through everything.
So, when I realize he's testing boundaries, this is why he's saying this or he's doing this because he's testing, he's seeing how far he can go, it's not personal or if I know she doesn't know how to express this emotion. It is easier if I just say, sounds like you're having a hard time versus complaining that she's not using the right voice or that she's crying again or in the same thing. They're both very different so I use little bitty techniques that work with them.
Same thing with I handle advice on interrupting, advice that I give on how I try to stay a little bit more empathetic to what they're telling me and trying to listen a little bit better. They're not techniques to control them, they’re techniques to control me.
Greer: It's interesting, I like that approach technique to control me and right now in a stage of non-verbal communication as far as your part is like that's the communication strategy using the absorbing it. I'm intrigued to see what happens when they're teenagers.
I would imagine because I've watched some of your videos and thought that's good, I need to use that with the way I talk to Grace, I think this would be a conversation.
She's challenging me because as they've gotten older, they challenge me in a much more complicated way to the point, I remember when they were younger thinking, oh, those are little versions of me and my wife.
They're running around, they exist in that beautiful moment and as they get older, they get smarter and then you realize they're just as challenging as I am. They've learned all the words I use, so they're just as clever and I'll talk back.
What Inspired Jefferson’s Book and His Upcoming Tour?
Greer: So, you've got this great career you started, you took this leap, you, coffee shop, cars to marketing to growing to all kinds of things. I know you also just released a book. Tellme more. What brought this on? What is the book about and how are you doing a tour? What's going on with that?
Writing, Publishing and What’s Next
Jefferson: Thanks, Philip. Two years ago, a lot of my followers were just saying you need to write a book, please write a book and I thought okay, I don't know how to write a book.
It's kind of the same thing with a video but I'll find out.
I started trying to self-publish it and then I started getting hit up by other literary agents and before you know it I had to deal with Penguin Random House to write a book and it is currently out for pre-order. It's called “The Next Conversation” and you can get it wherever you like to order books. I'm also narrating the audiobook for it.
It'll be out in March, so the pre-order process has always taken several months so that the publisher knows you know how many to how many to print by the time it's publication day. It's just been a cool process, a very long process. It is hard to write a book, I wrote the whole thing. I did have a book coach who helps keep you in line, just making sure I was on task and helping me organize and structure my stuff. His name is Blake Atwood, he's fantastic.
To anybody who's an author, my hat's off to them because it is a lot of work to put as much of yourself into your writing, it took a lot of time away from the family. My wife was so cool about it, she's understanding. I'm excited about it. I'm very proud of it, I know my followers are going to like it.
Greer: Speaking about your book, did you convince them to start doing some social media one-off videos about giving some coaching tips so they can get more business?
Learning and Evolving Along the Way
Jefferson: I did, I think he was with a different group and once we got done with my book, he decided to go off on his own and do some other stuff. He's a great guy. But, now we're working on a workbook from a book, we'll do a journal and all kinds of other things that are happening in the works. So, you just figure it out. There's not a blog, Philip, that I can read that says, oh, hey, you've hit 10 million followers here's what to do.
So, you just rely on people that you meet and mentors that you can try to make relationships with. I mean, everybody's just figuring it out. People who seem to know what they're doing have just been in it longer. They're still figuring stuff out too.
Future Goals in Law and Communication
Greer: You are doing all these things in the communication world. Do you have any future goals or plans for your law practice any, any things that we're going to that that you're looking to accomplish?
Jefferson’s Next Steps
Jefferson: Well, the firm's going great. I think they're 12 attorneys now and it's just it's doing wonderful. It's changed the dynamic certainly changed because of the social media stuff taking off. I am more as a window front and so cases from other States and we have that referral network drummed up and then the people that hire our firm, I can have other attorneys work on it thankfully and the office is cool about it.
They all understand the hardest challenges, the people that call just wanting to talk to me, so we have a whole separate system that we've learned for people that you're just calling just to talk or they send fan mail and so like there's this whole separate side of the business that we're still ironing out.
I'll launch a membership next year, so I'm really excited about that. Hopefully, teach them live classes and get that going to help more people. The firm's great, but I don't think we're going to expand it anytime soon, I would probably be interested in maybe networking with other firms to continue, like spread that practice.
In terms of where I'm at or where I live, I think there's a lot of wisdom and discernment of just being very patient, just seeing how things develop and what feels right now. I'm somebody who doesn't take a step unless I feel it feels right to me at that time.
Final Thoughts
Greer: I like that, I mean, lots of words of wisdom in here, I'm looking forward to just listening to this back and taking a few of those lines out and if we want to get them trademarked, I'll let you know which ones.
Jefferson: Please let, please let me know.
Greer: Well, I appreciate your time today, Jefferson. It's been an absolute pleasure getting to talk with you and hear about your journey and your path and some of the exciting things coming up. I'm looking forward to watching over the next few years to see what happens next in your world.
Jefferson: Thanks, brother. I appreciate it and it's great to meet you. I've gotten lots of emails from you and to meet you face to face is fantastic and love what y'all do.
Greer: So very much appreciate the time. Well, thank you so much.
