Insight

Stopping Infringement before It Happens

IPR protection strategies that work.

How to Prevent Copyright Infringement
Jennifer Ko Craft

Jennifer Ko Craft

June 29, 2017 09:55 AM

What if I told you that you could stop the infringement of your client’s trademarks and copyrights before it happened?

We all know about that nifty tool called an injunction, and while an injunction can be effective, it can also be costly. Plus, even for a preliminary injunction, and certainly with a permanent injunction, it can take months to several years to obtain. Here’s where I come in.

U.S. Customs and Border Protection (CBP) is the nation’s largest federal law enforcement agency. It is charged with securing the nation’s borders, which includes over 300 ports of entry.1 CBP officers inspect packages as they enter our borders for obvious security and safety purposes, but also to enforce U.S. intellectual property rights (IPR). Last year alone, the CBP executed 31,560 IPR seizures of products totaling $1,382,903,001 in MSRP with 88 percent of them originating in China and Hong Kong.2

CBP officers must determine, first, if there is an intellectual property right at all, and second, if it is being infringed. Bear in mind that these officers, while eager to stop criminals from duping unwitting customers into buying fake—and in some cases harmful—products, are not attorneys and need assistance understanding if and what items can be seized and destroyed.

As the owner of a federally registered trademark or copyright, you can and should record your ownership claim with the CBP. The application process can be done online, and the filing fee is $190. Once filed, recordation typically takes three business days, although they can sometimes be recorded within a day. Much like with a trademark or copyright application, however, the CBP application seems fairly straightforward at first, but upon further reflection, there are many strategic concerns to consider. Be prepared to not only provide information regarding your client and its registration number(s), but also detailed information regarding any related, foreign entities, and licensees of your client and all persons or entities authorized to ship articles bearing or incorporating your client’s registered intellectual property to and from the U.S.

But what if my client’s intellectual property isn’t registered yet?

The CBP can only hold the shipment for 30 days, and typically a trademark or copyright application isn’t even assigned to an examiner within that time, let alone registered. Never fear: there are potential workarounds. For example, if your client’s trademark also happens to be a trade name, you can record its trade name whether or not your client has a pending trademark application. You can also expedite the registration of your client’s copyright claim, even if a lawsuit isn’t pending, based on a notice from the CBP. The CBP recently introduced the ability to temporarily record a copyright application, once filed. There are so many other questions and concerns that can come up, like protecting trade dress versus trademark or it being a gray market product rather than counterfeit. The best advice is to seek experienced IP counsel, at least in the beginning, to better understand these threshold concerns.

Once my client's trademark or copyright is recorded, what happens next?

Likely, you will receive calls and emails from CBP officers, informing you of a shipment that has been held. Most often, the CBP officer cannot tell you much about the sender or recipient, but they can send you photos of the products, which begins the process of identifying and confirming for the CBP officers whether they are counterfeit or not. In some cases, they are easy to spot with glaring typos and incorrect information on packaging, but other times not. The best suggestion is that if your client has telltale signs of authenticity—a hidden Easter egg, so to speak—then share that with the officers upon client's approval. The more the officers can independently detect and confirm authenticity, the less direction they need from you, saving your client money. Likewise, if your client has a style guide for its product lines, ask your client if you can share the guide with the officers.

Recordation of your client’s intellectual property rights is fast and cheap, but its impact is significant. Personally, I view CBP recordations as supplements to the arsenal of tools to confront counterfeit goods, like International Trade Commission proceedings and civil actions, but if you have a client that may not have the resources to utilize the other tools, IPRs are a highly effective tool in stopping infringement before it happens.

----------------------

1https://www.cbp.gov/newsroom/stats/cbpenforcement-statistics
2https://www.cbp.gov/sites/default/files/assets/documents/2017-Jan/FY%2016%20IPR%20Stats%20FINAL%201.25.pdf

Related Articles

What Entrepreneurs Should Know About Intellectual Property


by Todd Fichtenberg

With the growing rates of entrepreneurs and startups during 2020, applications for EINs and intellectual property protections should grow proportionately.

Business Owners And Intellectual Property

Technology and the Changing IP Climate in Mexico


by Best Lawyers

Roberto Arochi discusses Arochi & Lindner’s 2019 “Law Firm of the Year” award for Intellectual Property Law in Mexico in an interview with Best Lawyers.

Arochi & Lindner "Law Firm of the Year" Q&A

"Lawyer of the Year"


Lawyer poses for professional firm headshot

Mindi M. Richter

Copyright Law

Tampa, FL

2025

Woman on a Mission


by Rebecca Blackwell

Baker Botts partner and intellectual property chair Christa Brown-Sanford discusses how she juggles work, personal life, being a mentor and leadership duties.

Woman in green dress crossing her arms and posing for headshot

The Upcycle Conundrum


by Karen Kreider Gaunt

Laudable or litigious? What you need to know about potential copyright and trademark infringement when repurposing products.

Repurposed Products and Copyright Infringemen

Learn How to Value Your Company's IP Portfolio as a Source of Income with Patent Scorecarding


by Troy A. Groetken

It’s imperative that intellectual property counsel, especially those responsible for the protection of innovation in the electrical, chemical, pharmaceutical and life-science arenas, regularly audit their company’s IP portfolio. Here’s the best way to do it.

Intellectual Property Scorecarding Benefits

Anthony M. Insogna - San Diego 2021 Lawyer of the Year


by Best Lawyers

Litigation - Intellectual Property San Diego, California

Anthony M. Insogna

The State of Women Inventors


by Amanda Hermans and Kate Rockwood

What’s being done to improve the gender patent gap—and how attorneys can help.

How to Improve the Gender Patent Gap

Property Protectors


by Best Lawyers

Georg Schönherr and Thomas Adocker discuss the theft of trade secrets, patent infringement, and strategies to combat fake goods.

An Interview With Schwarz Schönherr Rechtsanw

Protect Your Intellectual Property From Patent Trolls


by Best Lawyers

Michael Ritscher discusses how he advises clients to better protect their trade secrets.

An Interview With Meyerlustenberger Lachenal

Alicia Lloreda on the Increasing Complexity of IP Law


by Best Lawyers

The Lloreda Camacho & Co. attorney discusses the firm's 2019 “Law Firm of the Year” award for Intellectual Property Law.

Alicia Lloreda Law Firm of the Year

After 30 Years, Kevin R. Casey Looks Back on IP Law


by Best Lawyers

Kevin R. Casey, the 2019 "Lawyer of the Year" winner for IP Law in Philadelphia talks about his practice and career.

Kevin R. Casey 2019 "Lawyer of the Year"

Understanding the Benefits of Copyright Registration


by Aaron Haar and Maria Crimi Speth

If you aren't registering your copyrights with the United States Copyright Office, you're missing out on additional protections.

Why Register My Copyrights?

Four Disastrous IP Mistakes Most Companies Make


by Eric Vaughn-Flam

Registering and investigating trademarks are just the beginning when it comes to keeping your intellectual property safe.

Four IP Mistakes and How to Avoid Them

Famous Songs Unprotected by Copyright Could Mean Royalties for Some


by Michael B. Fein

A guide to navigating copyright claims on famous songs.

Can I Sing "Happy Birthday" in Public?

In the News: Georgia


by Nicole Ortiz

A summary of newsworthy content from Colorado lawyers and law firms.

In the News Georgia 2018

Trending Articles

2025 Best Lawyers Awards Announced: Honoring Outstanding Legal Professionals Across the U.S.


by Jennifer Verta

Introducing the 31st edition of The Best Lawyers in America and the fifth edition of Best Lawyers: Ones to Watch in America.

Digital map of the United States illuminated by numerous bright lights

Unveiling the 2025 Best Lawyers Awards Canada: Celebrating Legal Excellence


by Jennifer Verta

Presenting the 19th edition of The Best Lawyers in Canada and the 4th edition of Best Lawyers: Ones to Watch in Canada.

Digital map of Canadathis on illuminated by numerous bright lights

Legal Distinction on Display: 15th Edition of The Best Lawyers in France™


by Best Lawyers

The industry’s best lawyers and firms working in France are revealed in the newly released, comprehensive the 15th Edition of The Best Lawyers in France™.

French flag in front of country's outline

Announcing the 13th Edition of Best Lawyers Rankings in the United Kingdom


by Best Lawyers

Best Lawyers is proud to announce the newest edition of legal rankings in the United Kingdom, marking the 13th consecutive edition of awards in the country.

British flag in front of country's outline

Announcing the 16th Edition of the Best Lawyers in Germany Rankings


by Best Lawyers

Best Lawyers announces the 16th edition of The Best Lawyers in Germany™, featuring a unique set of rankings that highlights Germany's top legal talent.

German flag in front of country's outline

Prop 36 California 2024: California’s Path to Stricter Sentencing and Criminal Justice Reform


by Jennifer Verta

Explore how Prop 36 could shape California's sentencing laws and justice reform.

Illustrated Hands Breaking Chains Against a Bright Red Background

Celebrating Excellence in Law: 11th Edition of Best Lawyers in Italy™


by Best Lawyers

Best Lawyers announces the 11th edition of The Best Lawyers in Italy™, which features an elite list of awards showcasing Italy's current legal talent.

Italian flag in front of country's outline

Combating Nuclear Verdicts: Empirically Supported Strategies to Deflate the Effects of Anchoring Bias


by Sloan L. Abernathy

Sometimes a verdict can be the difference between amicability and nuclear level developments. But what is anchoring bias and how can strategy combat this?

Lawyer speaking in courtroom with crowd and judge in the foreground

Things to Do Before a Car Accident Happens to You


by Ellie Shaffer

In a car accident, certain things are beyond the point of no return, while some are well within an individual's control. Here's how to stay legally prepared.

Car dashcam recording street ahead

The Push and Pitfalls of New York’s Attempt to Expand Wrongful Death Recovery


by Elizabeth M. Midgley and V. Christopher Potenza

The New York State Legislature recently went about updating certain wrongful death provisions and how they can be carried out in the future. Here's the latest.

Red tape blocking off a section of street

Find the Best Lawyers for Your Needs


by Jennifer Verta

Discover how Best Lawyers simplifies the attorney search process.

A focused woman with dark hair wearing a green top and beige blazer, working on a tablet in a dimly

Tampa Appeals Court ‘Sends Clear Message,” Ensuring School Tax Referendum Stays on Ballot


by Gregory Sirico

Hillsborough County's tax referendum is back on the 2024 ballot, promising $177 million for schools and empowering residents to decide the future of education.

Graduation cap in air surrounded by pencils and money

Key Developments and Trends in U.S. Commercial Litigation


by Justin Smulison

Whether it's multibillion-dollar water cleanliness verdicts or college athletes vying for the right to compensation, the state of litigation remains strong.

Basketball sits in front of stacks of money

Is Premises Liability the Same as Negligence?


by Jeremy Wilson and Taylor Rodney Marks

In today's age, we are always on the move, often inhabiting spaces we don't own. But what happens when someone else's property injures you or someone you know?

A pair of silhouetted legs falling down a hole with yellow background

Woman on a Mission


by Rebecca Blackwell

Baker Botts partner and intellectual property chair Christa Brown-Sanford discusses how she juggles work, personal life, being a mentor and leadership duties.

Woman in green dress crossing her arms and posing for headshot

Best Lawyers Celebrates Women in the Law: Ninth Edition


by Alliccia Odeyemi

Released in both print and digital form, Best Lawyers Ninth Edition of Women in the Law features stories of inspiring leadership and timely legal issues.

Lawyer in green dress stands with hands on table and cityscape in background